Intelligence, Ltd. Improves Critical Sales Reporting With WebFOCUS
Company Size
1,000+
Region
- Asia
Country
- Japan
Product
- WebFOCUS
Tech Stack
- MS SQL Server
- Excel
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Services
- Software Design & Engineering Services
About The Customer
Intelligence Ltd. is a Japan-based HR consulting firm that provides a broad range of Web-based services for employees and businesses, such as recruitment consulting, clerical staffing, part-time employment, and career guidance. The company wanted to increase productivity and the effectiveness of its sales activities, and decided to update its Web sites and enhance its DODA job-listing site, which supports currently employed individuals seeking a career change. Intelligence needed a new environment that would help its salesforce generate better, more customized sales proposals. The system had to be economical, so the company could expand its user base without a major impact to operating costs. And, because its rollout had to coincide with the introduction of new services for customers, it had to be built and deployed within three months.
The Challenge
Intelligence Ltd., a Japan-based HR consulting firm, was facing challenges with its sales reporting application. The existing system provided limited insight into customer accounts, and sales staff required more information to work with existing and potential employment clients. The sales representatives relied heavily on the Job Listing Reporting Tool to support their day-to-day tasks. However, the previous system provided only a fraction of the information they needed. For example, information about the benefits and results of ads was difficult to obtain, often taking several days to collect and compile. When sales reps couldn’t find the data they required, they often turned to the IT department, which would help by aggregating information from MS SQL Server databases and countless disparate Excel spreadsheets – and then display the results. This was a long and tedious process that could take up to several days.
The Solution
Intelligence Ltd. decided to update its Web sites and enhance its DODA job-listing site, which supports currently employed individuals seeking a career change. The company needed a new environment that would help its salesforce generate better, more customized sales proposals. The system had to be economical, so the company could expand its user base without a major impact to operating costs. And, because its rollout had to coincide with the introduction of new services for customers, it had to be built and deployed within three months. Through an alliance with Ashisuto, Information Builders’ premier partner in Japan, Intelligence, Ltd. chose Information Builders WebFOCUS business intelligence (BI) platform for its development productivity, usability, and fixed licensing fees. With WebFOCUS, sales representatives can access current and historical account information that is more timely and complete, and analyze it from various angles. This allows them to create more persuasive proposals for potential employment clients, and improve service for existing ones.
Operational Impact
Quantitative Benefit
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