Innovative Food Ordering Experience: Slide's Success Story with Unifonic
Technology Category
- Networks & Connectivity - NFC
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Food & Beverage
Applicable Functions
- Procurement
- Sales & Marketing
About The Customer
Slide is a Software as a Service (SaaS) platform that offers businesses a comprehensive solution for social ordering via their social media accounts. They manage the day-to-day online orders via social platforms, allowing businesses to focus on their core strengths while leveraging the capabilities and scale of Slide. Slide aims to provide a seamless and efficient end-to-end customer experience, making the process of ordering food simple, fun, and convenient for customers.
The Challenge
Slide, a Software as a Service (SaaS) platform, was looking for a way to offer businesses a one-stop solution for social ordering via their social media accounts. The challenge was to manage the day-to-day online orders via social platforms so businesses could focus on their core strengths while leveraging the capabilities and scale of Slide. The goal was to provide a seamless and efficient end-to-end customer experience, allowing customers to view menus, order food, and chat about dietary preferences without ever leaving their preferred social media platform. The challenge also included providing a secure and convenient payment method for customers to finalize their transactions.
The Solution
Slide partnered with Unifonic to provide sales solutions through the WhatsApp Business Platform. Customers can connect to the restaurant's WhatsApp account and start communicating via chatbot. They select their preferred language, choose their delivery location, and check out the full menu. Once they've selected their location and branch, they can browse the menu through the WhatsApp catalog which provides detailed images, pricing, and other valuable information. The customer then receives a shopping cart summary via WhatsApp, along with a convenient payment link to finalize the transaction. Payments can be made quickly and securely through the Slide payment gate, which allows customers to use Apple Pay, Google Pay, and STC Pay, or add their credit card details if needed. Once the order is processed, it's directed to the Slide ordering platform which helps restaurants manage everything in one place, for every order received from WhatsApp, Instagram, Google Maps, and Twitter.
Operational Impact
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