Vonage > Case Studies > In-House Customer Service Transformation for Sure Petcare via Vonage Contact Center

In-House Customer Service Transformation for Sure Petcare via Vonage Contact Center

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Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Networks & Connectivity - Gateways
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Search & Rescue
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
About The Customer
Sure Petcare is a company founded on the belief that applied technology can enhance the lives of pets and their owners. The company offers products like pet doors and smart food bowls that use micro-chipped access control. The company was launched in 2008 after three years of intensive research and development. Sure Petcare has won many pet industry awards and has sold hundreds of thousands of pet doors across the world. It has expanded into several markets around the world, including Europe, North America, and Australia. The products are sold online or through vets and pet stores.
The Challenge
Sure Petcare, a company dedicated to enhancing the lives of pets and their owners through technology, was facing a challenge with its customer service. Previously, all of Sure Petcare's customer service calls and emails were handled by an outsourced service. However, the company wanted to bring customer service in-house to improve the experience for pet owners who sought detailed advice about installing their products and any problems they might have with their pets using them. The goal was to set up an in-house operation using cloud technology to get the best features at the lowest costs. The company also wanted a solution that would make the most of Sure Petcare’s Salesforce implementation.
The Solution
Sure Petcare decided to transition to Vonage Contact Center for Salesforce. This solution was based on cloud technology, which made it simple for Sure Petcare to manage their customer service without the need for expensive IT resources. The configuration of the call center was straightforward, including number set-up, routing calls, and ongoing management. The system also provided multilingual call routing, serving four different languages, which saved customers time and ensured effective communication. The integration with Salesforce drove efficiency, saving valuable time and effort for advisors. The system also provided a 'click-to-dial' feature for outbound calls, and a call recording system for skills and capability development for the advisors.
Operational Impact
  • The transition to Vonage Contact Center for Salesforce was seamless and brought about significant operational improvements. The cloud-based system allowed for easy set-up without the need for expensive IT resources. The multilingual call routing ensured accurate routing of callers, improving customer satisfaction. The integration with Salesforce saved valuable time and effort for advisors, and the 'click-to-dial' feature made outbound calls easy. The call recording system enabled skills and capability development for the advisors. The system also provided full insight into customer queries, allowing better management and cost control. The cloud-based nature of the system also provided mobility, allowing advisors to work from anywhere, and served as in-built disaster recovery.
Quantitative Benefit
  • Sure Petcare’s customer service team now takes 2,500 calls a month from various countries.
  • The six advisors, based in Cambridge, provide service from 8am to 6pm Monday to Thursday, and 8 am to 5 pm on Friday.
  • The Vonage Contact Center system handles nearly 30,000 calls received each year.

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