Huntington National Bank Enhances BI with MicroStrategy Cloud
Company Size
1,000+
Region
- America
Country
- United States
Product
- MicroStrategy Cloud
- MicroStrategy Analytics Platform
Tech Stack
- MicroStrategy Cloud
- MicroStrategy Analytics Platform
Implementation Scale
- Departmental Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Visualization
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Quality Assurance
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Huntington National Bank is a major banking component of Huntington Bancshares, Inc., based in Columbus, Ohio. Huntington Bancshares is a $56 billion regional bank holding company that provides retail and commercial banking services across six Midwest and Mid-Atlantic states. The bank operates over 700 branches and 1,400 ATMs, employing more than 11,000 people. Huntington National Bank is known for its extensive range of financial services, including personal banking, business banking, and wealth management. The bank has a strong presence in its service regions and is committed to providing high-quality financial solutions to its customers.
The Challenge
Huntington National Bank faced significant IT capital constraints and relied on a small IT department of three people. Business intelligence was managed through Excel reports, which required a week per month to produce. Changes in procedures often necessitated reworking previous reports. The bank lacked funds for a more extensive BI operation and had a limited IT budget. Strict data security rules and regulatory requirements further complicated the situation. The bank was burdened with legacy systems and had no means of presenting background data on the fly. Additionally, there were numerous rogue Access databases on individual desktops, leading to inconsistent data sources and unrelated dashboards.
The Solution
Huntington National Bank implemented MicroStrategy Cloud as its business intelligence solution, which was both cost-effective and met the bank's needs. With the assistance of MicroStrategy Professional Services, the bank's IT department successfully deployed the MicroStrategy Cloud. This platform provided users with consolidated access to various databases and the ability to drill down into underlying data. The implementation empowered business users to create dashboards and reports independently, significantly speeding up the monthly reporting process. Reports that previously took a week to produce were now available on users' tablets the following morning. The solution was first rolled out in the marketing department and commercial banking operations, receiving enthusiastic reception. Users were able to integrate existing data sources, providing a single version of truth across multiple views. This led to reduced costs, improved efficiency, and greater flexibility and competitiveness for the bank.
Operational Impact
Quantitative Benefit
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