New Relic > Case Studies > HT Digital's Performance Optimization for 250m Monthly Users

HT Digital's Performance Optimization for 250m Monthly Users

Technology Category

Analytics & Modeling - Real Time Analytics
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Glass
Telecommunications

Applicable Functions

Product Research & Development

Use Cases

Real-Time Location System (RTLS)

About The Customer

HT Digital Streams (HTDS) is a rapidly growing digital media company in India. As the digital arm of the Hindustan Times, it powers several of India’s leading news brands, serving 270 million unique visitors a month and over 1.7 billion page views. HTDS comprises hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com. The company operates in a fast-evolving and highly competitive digital media and entertainment sector, with the Indian internet user base predicted to grow from 600 million-plus in 2020 to 900 million by 2025.

The Challenge

HT Digital Streams (HTDS), one of India’s fastest-growing digital media companies, serves around 250 million users every month across all its platforms. The company powers several of India’s leading news brands and is part of a rapidly evolving and highly competitive digital media and entertainment sector. The tech team at HTDS is tasked with delivering on wider business and core business metrics, monitoring performance, and addressing any technical issues. However, they faced significant challenges in measuring the impact of technology performance on business metrics such as revenue and profit, and correlating tech and strategic KPIs. The team also struggled with lost support tickets and issues falling through the cracks, which hindered their operational efficiency.

The Solution

HTDS implemented New Relic, a performance monitoring solution, to map out and continually optimize the right metrics until they reached a level of exceptional performance. New Relic dashboards were set up for the tech team and other departments, providing clear visibility across the organization. These dashboards helped optimize performance, which is critical for SEO, and facilitated the running of day-to-day operations. New Relic was used across all of HTDS's key flagship digital news properties. The solution provided a 'single pane of glass' view of operations, making the process much easier and more efficient to manage. It also helped considerably with front end and browser instrumentation, and understanding of what affects SEO - how Google perceives individual websites and scores them in terms of listing.

Operational Impact

The implementation of New Relic has brought about significant operational improvements for HT Digital Streams. The solution has provided real-time operational efficiency, performance engineering capability, and faster development cycles. It has also helped the company understand what affects SEO and how Google perceives individual websites, thereby improving their listing scores. The 'single pane of glass' view of operations has made the process much easier and more efficient to manage, reducing lost support tickets and ensuring that no issues fall through the cracks. This has resulted in fewer support tickets and faster, easier resolution of issues.

Quantitative Benefit