How Southwest Created a Great Candidate Experience Through Phenom
Company Size
1,000+
Region
- America
Country
- United States
Product
- Phenom Talent Experience Management (TXM) platform
- Phenom Career Site
- Phenom Employee Experience
Tech Stack
- AI-powered talent experiences
- HR tech stack integration
- Real-time analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Professional Service
- Transportation
Applicable Functions
- Business Operation
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
Southwest Airlines has been the largest domestic air carrier in the United States since 2003. During peak travel seasons, Southwest operates over 4,000 weekday departures across 99 destinations in the U.S. and 10 additional countries. Known for its exceptional culture and employee experience, Southwest employs more than 58,000 people. The company is renowned for its commitment to customer service and employee satisfaction, making it a highly desirable workplace. Southwest receives hundreds of thousands of applications annually and aims to attract candidates who align with its core values.
The Challenge
Southwest wanted to enhance their candidate experience to match their employee experience, which is hyper-personalized and engaging. Their existing career site lacked actionable data to optimize recruitment spend. Southwest hires based on three core values: a Warrior Spirit, a Servant’s Heart, and a Fun-LUVing Attitude, collectively known as 'Living the Southwest Way.' These values are tied to performance appraisals, meaning employees must love their jobs. The challenge was to communicate these values to prospective employees and attract the right candidates who embody these principles, even before meeting them in person.
The Solution
Southwest adopted the Phenom Talent Experience Management (TXM) platform to address their challenges. The platform enabled them to attract the right talent by delivering personalized and interactive career site experiences that tell the Southwest story. They could run campaigns to capture passive candidates and gain actionable insights into the hiring funnel and applicant sources to measure ROI. The platform also helped retain talent and drive employee referrals through the Phenom Employee Experience. This comprehensive solution allowed Southwest to enhance their candidate experience, align it with their employee experience, and ensure they were attracting candidates who embody their core values.
Operational Impact
Quantitative Benefit
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