How PSG Increased Apply Rates by 48%
Company Size
1,000+
Product
- Talkpush
- Peter (custom recruiter chatbot)
Tech Stack
- Chatbot
- CRM Automation
- Social Media Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
About The Customer
PSG Global Solutions is a global Recruitment Process Outsourcing (RPO) company that offers a range of Talent Acquisition solutions. Known for its tech-enabled approach, PSG focuses on sourcing and attracting top talent. The company is a leader in recruitment innovation, constantly seeking new processes to enhance efficiency and improve the candidate experience. In 2017, PSG aimed to leverage social media recruiting benefits in their high-volume environment, leading them to adopt Talkpush, a combined chatbot and CRM automation platform.
The Challenge
Recruiting on social media platforms like Facebook, LinkedIn, and Instagram offers many advantages, such as higher read rates and completion rates when candidates can complete their applications on their smartphones. However, for firms like PSG that handle high volumes across various industries, providing personalized service to thousands of candidates every hour is challenging. PSG needed a solution to scale their personalized recruitment efforts without overwhelming their recruiters.
The Solution
PSG turned to Talkpush and activated Peter, a custom recruiter chatbot that engages candidates immediately on Facebook Messenger. Peter informs candidates that he is a bot but maintains engagement through helpful and informative messages. This approach has significantly increased PSG's application completion rate from 37% to 85% in just six months, with a candidate satisfaction rate of 75.5%. Peter helps handle and direct candidates, saving recruiters time and providing a seamless experience. With Talkpush, PSG processes over 80% of their candidates monthly, allowing recruiters to focus on qualified talent. PSG plans to further integrate Talkpush by adding language and screening assessments, enabling candidates to complete more of the application process through the bot.
Operational Impact
Quantitative Benefit
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