Case Studies > How Concentrix Managed a 16-fold increase in candidate volume with the help of their recruiting digital assistant Coco

How Concentrix Managed a 16-fold increase in candidate volume with the help of their recruiting digital assistant Coco

Company Size

1,000+

Product

Talkpush
Workday
Aspiring Minds

Tech Stack

API Integration
Chatbot Technology
Social Media Integration

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Digital Expertise
Productivity Improvements

Technology Category

Application Infrastructure & Middleware - API Integration & Management
Functional Applications - Enterprise Resource Planning Systems (ERP)
Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Professional Service
Software

Applicable Functions

Human Resources
Sales & Marketing

Services

Software Design & Engineering Services
System Integration

About The Customer

Concentrix is a global leader in business services, specializing in customer engagement. The company is always on the lookout for exceptional talent and innovative ways to speed up their recruitment process to deliver an excellent candidate experience. Since 2018, Concentrix has partnered with Talkpush to create a more seamless candidate experience from the first click on an application to the first day of work. The company aims to improve its processing rate and move from a manual to a 99% automated workflow at the front of the recruitment funnel. Concentrix's Talent Acquisition team has benefited significantly from these integrations, allowing them to focus on more value-added tasks.

The Challenge

Concentrix, a global leader in business services specializing in customer engagement, faced the challenge of managing a large talent pipeline and speeding up the recruitment process while ensuring an excellent candidate experience. They aimed to improve their processing rate and transition from a manual to a 99% automated workflow at the front of the funnel. The goal was to deliver an uninterrupted candidate experience from the moment they apply to the moment they are being interviewed for a specific role. This required integrating various platforms such as Talkpush, Facebook, Workday, and their assessment tool, Aspiring Minds.

The Solution

Concentrix implemented a seamless candidate journey by integrating Talkpush with Facebook, Workday, their main job boards, and their assessment tool, Aspiring Minds. Candidates who pre-qualify are sent a link to the assessment platform by their chatbot, Coco, ensuring maximum completion and conversion rates. This integration has increased the volume of candidates reaching the next step of the application process by 500% year over year. Additionally, Concentrix connected their ATS, Workday, to Talkpush using the Talkpush API. This allowed them to keep all candidate information in both platforms with real-time updates. Evergreen campaigns live on Workday are also on Talkpush with the click of a button, and new candidates from Talkpush bots are automatically added to the Workday system. Concentrix also connected Talkpush to their social media channels to capture sourcing data, promote opportunities, and optimize ad campaigns. Coco, their recruiting digital assistant, has been instrumental in this process, increasing the completion of pre-screening interviews from 35% to 65%.

Operational Impact

The integration of Talkpush with various platforms has allowed for a consistent and speedy application process, benefiting the Talent Acquisition team significantly.
The assessments delivered by Coco, the chatbot, during the past 4 months are equivalent to the work of 9 recruiters in the same timeframe.
The seamless candidate journey has increased the volume of candidates reaching the next step of the application process by 500% year over year.
The connection of Talkpush to social media channels has optimized ad campaigns and increased the volume of qualified leads from Facebook.
The completion of pre-screening interviews has increased from 35% to 65%, thanks to Coco, the recruiting digital assistant.

Quantitative Benefit

Completion rate increased from 35% to 65%.
Re-allocated 12 recruiters from social media handling to more value-added tasks.
Facebook volume of qualified leads increased from an average of 1,500 to 25,000, a 16x increase.