Happigo Advances Supply Chain with Manhattan Associates
Customer Company Size
Large Corporate
Region
- Asia
Country
- China
Product
- Manhattan Warehouse Management System (WMS)
Tech Stack
- Radio-Frequency Enabled WMS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Cost Savings
Technology Category
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Retail
- E-Commerce
Applicable Functions
- Warehouse & Inventory Management
- Logistics & Transportation
Use Cases
- Inventory Management
- Warehouse Automation
- Supply Chain Visibility
Services
- System Integration
- Training
About The Customer
Founded by Hunan Broadcasting System in 2005, Happigo Home Shopping Co., Ltd., is a modern direct selling retailer using a variety of media channels including television, Internet, catalogues, telephone, and mobile devices to create an integrated selling platform. It is a market leader in China’s B2C market and a pioneer in the new generation of e-commerce in China. Happigo is the first live TV home shopping company in Mainland China, having gone out with its inaugural broadcast in March 2006. Based in Changsha, the capital city of Hunan Province, Happigo has built two warehouses in the city with a total storage area of 376,737 square feet. With a constantly growing demand for its products, Happigo aims to improve business performance across all channels in the coming years with a vision to become the top player in China’s e-commerce industry and to become a publicly listed company.
The Challenge
Happigo needed a scalable supply chain technology platform to support its growth ambitions and enhance its overall service offering. The existing ERP system and paper-based processes were insufficient to meet the future needs of the business, leading to inefficiencies and inaccuracies. To achieve its goals and support its fast-expanding business, Happigo realized it needed a more specialized system to meet its projected future growth. The company required a comprehensive, flexible, and scalable system to support its continued business expansion.
The Solution
After a competitive selection process, Happigo selected Manhattan’s Warehouse Management System (WMS) for its two warehouses in Changsha. Manhattan’s WMS provides best-in-class logistics technology that delivers measurable ROI and productivity gains in inventory, labor, physical space, time, and costs. The system efficiently manages multi-channel distribution operations and helps user companies to quickly respond to shifting demand patterns. It enhances inventory management by increasing accuracy levels and stock flow-through speeds, improves service levels by optimizing the order fulfillment process, and saves money by enabling productivity improvements throughout a company’s distribution operation. Following a period of discussion, system design, onsite testing, and staff training, the project went live. Upon completion of the deployment, Happigo had enhanced its order processing capability, increased picking efficiency, improved inventory visibility, and streamlined communication with its suppliers.
Operational Impact
Quantitative Benefit
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