Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Robots - Wheeled Robots
Applicable Industries
- Education
- Finance & Insurance
Use Cases
- Inventory Management
- Personnel Tracking & Monitoring
Services
- Training
About The Customer
Goodstead's customers are common workers who are looking for efficient ways to save money for the future. These individuals may not have access to retirement plans through their employer or union, and they may change jobs frequently. They are individuals who are seeking financial independence and need planning tools, financial education, and investment management to achieve this. They are comfortable using a mobile handset for these purposes and are interested in setting up various types of savings plans, including emergency savings, retirement savings, education savings, and down payment savings plans.
The Challenge
Goodstead, a financial planning robo-advisor, was created to address the challenges faced by the common worker in saving money for the future. The current economy is not well-equipped to help people save money, and fewer people have access to retirement plans through their employer or union than ever before. People are changing jobs more frequently and often aren’t offered retirement solutions. The founder and CEO of Goodstead, Robert Swigert, wanted to help regular people achieve financial independence by providing them with planning tools, financial education, and investment management, all from the convenience of a mobile handset.
The Solution
Goodstead is a mobile-first robo-advisor that makes saving money for the future time/risk/fee/tax-efficient for the common worker. The app invites new users to begin planning for the future by first learning about Goodstead’s differentiated approach to saving and investing. Users can then set up an emergency savings, retirement savings, education savings, or down payment savings plan using the app's savings calculators and their personal income, expense, asset, and liability information. Every plan is automatically adjusted given the user’s ability to bear financial risk, investment horizon, and financial goals. The user can then set their degree of loss aversion on a per-plan basis so that an investment program appropriate to each specific goal and propriety of that goal relative to their set of financial goals.
Operational Impact
Quantitative Benefit
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