Infobip > Case Studies > GOAT Interactive: Boosting Customer Engagement and Market Presence with 2-way SMS and OTP

GOAT Interactive: Boosting Customer Engagement and Market Presence with 2-way SMS and OTP

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Technology Category
  • Networks & Connectivity - 5G
  • Robots - Wheeled Robots
Applicable Industries
  • Telecommunications
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Last Mile Delivery
About The Customer
GOAT Interactive is a leading provider of online betting and gaming expertise and leadership to its partners. The company counts Premier Bet as one of their core businesses to grow their presence on the African continent. They also support promoting other online betting and gaming brands in Africa, including Guinea Games in Guinea and Mercury International in Sierra Leone. They believe their unique and deeply integrated partnerships with world-renowned football club brands will give the brands they partner with new meaning and association. This brings fans closer to the clubs, leagues, and sports they love. Goat Interactive is part of the Editec group.
The Challenge
GOAT Interactive, a leading provider of online betting and gaming expertise, was facing challenges in expanding its footprint in the rapidly growing African Betting and Gaming marketplace. The company's primary objective was to effectively communicate with its customers about upcoming sports events and betting opportunities. However, due to the limited penetration of smartphones in Africa, SMS was identified as the most optimal channel for customer communication. The company faced several obstacles such as lack of communication infrastructure, market immaturity compared to Europe and the U.S., costly network delays, and risk of lost messages or shifts in transmission/reception. Despite working with various solutions providers, including telecommunications companies, their geographical coverage remained limited. GOAT Interactive needed a high-quality service, a high delivery rate, and a unique partner to ease day-to-day operations.
The Solution
GOAT Interactive identified Infobip SMS as the ideal communication solution to engage customers and inform them about gaming and betting space developments. The company had specific criteria for a suitable SMS solution provider, including reliability and compatibility with different mobile networks. In 2019, GOAT Interactive began exploring the possibility of signing up for Infobip's 2-way SMS messaging and switching providers for OTP solutions. The 2-way messaging service would cover more than ten countries in Africa, allowing customers to subscribe, verify balances, and reset PINs. Thanks to Infobip's established and extensive global mobile network, GOAT Interactive could reach their potential and existing customer base through a holistic customer journey. The partnership with Infobip was extended in 2020, with the latter becoming the partner of choice for GOAT Interactive.
Operational Impact
  • The implementation of Infobip's 2-way SMS messaging and OTP solutions was a major success for GOAT Interactive. The company was able to notify customers about upcoming game events and allow them to place bets on their favourite teams. The use of SMS for two-factor authentication also helped prevent fraud and protect customers' personal information when setting up their accounts. Since implementing these solutions, GOAT Interactive started seeing gains in its market share. Infobip's responsive support ensured that their customers' requests were answered immediately, and technical challenges were significantly reduced. Equipped to reach its target market, GOAT Interactive is now focusing on expanding its business and improving their customer engagement and automation rate further.
Quantitative Benefit
  • 47.3 million messages exchanged between 2020 and the first quarter of 2021
  • 87% delivery rate achieved
  • Coverage extended to more than ten countries in Africa

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