New Relic > Case Studies > Getir's Rapid Expansion and Efficiency through IoT and Observability

Getir's Rapid Expansion and Efficiency through IoT and Observability

New Relic Logo
Technology Category
  • Networks & Connectivity - NFC
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Construction & Infrastructure
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Procurement
Use Cases
  • Last Mile Delivery
About The Customer
Getir is an ultrafast delivery pioneer that was founded in 2015. The company has expanded its unique business model over time with various services such as GetirFood, GetirMore, GetirWater, and GetirLocals. Most recently, the company added BiTaksi to its services. The company revolutionized last-mile delivery to customers with a 10-minute grocery delivery proposition, offering approximately 2,000 everyday items. Getir is now operating in all 81 cities of Turkey and launched operations in a number of countries in 2021. In 2021, Getir raised over $1.1 billion in funding, valuing the company at $7.7 billion.
The Challenge
Founded in 2015, Getir is an ultrafast delivery pioneer that has expanded its unique business model over time with various services. The company revolutionized last-mile delivery to customers with a 10-minute grocery delivery proposition, offering approximately 2,000 everyday items. Getir is now operating in all 81 cities of Turkey and launched operations in a number of countries in 2021. The company’s tech has enabled it to scale and succeed under the most challenging of circumstances. However, the company's proposition is speed through technology, and the end-to-end delivery process, from order to courier, must be fast and seamless. This requires a robust, cloud-based, integrated technology system that uses data and algorithms to manage supplies and customer demand.
The Solution
Getir's solution to its challenge is the implementation of observability. This allows Getir to act fast, remain agile, and see the biggest pain points and opportunities for growth at earlier stages in the roadmap. Getir's tech team can embrace cloud technologies and use containerized workloads and serverless technologies regularly, but it decides on the architecture for each use case. These details have been integral to the brand's success and its rapid expansion. New Relic’s infrastructure monitoring capabilities are critical for the organization’s day-to-day operations and long-term expansion. Getir currently uses New Relic’s infrastructure solution for a range of uses, including Kubernetes clusters—around 400 microservices and hundreds of serverless functions running in Node JS, mostly, with others in Java, Go, and .NET Core—and AWS integration. The New Relic platform also solves the different tabs dilemma.
Operational Impact
  • The implementation of observability and the use of New Relic’s infrastructure monitoring capabilities have been critical for Getir’s day-to-day operations and long-term expansion. The company has been able to act fast, remain agile, and identify the biggest pain points and opportunities for growth at earlier stages in the roadmap. The tech team has been able to embrace cloud technologies and use containerized workloads and serverless technologies regularly. The New Relic platform has also solved the different tabs dilemma, further enhancing operational efficiency. Moreover, Getir's payment tribe is currently using a dashboard to monitor transaction success rates and the distribution of payment providers, payment method, bank, and VPOS. Now, Getir is able to detect anomalies before the payment provider can.
Quantitative Benefit
  • Getir raised over $1.1 billion in funding in 2021, valuing the company at $7.7 billion.
  • Getir is now operating in all 81 cities of Turkey and launched operations in a number of countries in 2021.
  • Getir uses New Relic’s infrastructure solution for a range of uses, including Kubernetes clusters—around 400 microservices and hundreds of serverless functions running in Node JS, mostly, with others in Java, Go, and .NET Core—and AWS integration.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.