Gamigo: Enhancing Player Engagement with Real-Time SMS Notifications
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Application Development Platforms
Use Cases
- Real-Time Location System (RTLS)
- Time Sensitive Networking
About The Customer
Gamigo is one of Germany’s leading online gaming groups, offering a comprehensive global gaming platform incorporating more than 30 online and 500 casual games. The company primarily focuses on Massively Multiplayer Online (MMO) games such as Desert Operations. Gamigo is constantly expanding its portfolio to attract new players and keep current players interested with something new every time. The company has a global user base who opt-in to receive notifications about game updates and status changes.
The Challenge
Gamigo, a leading online gaming group in Germany, faced a challenge in increasing player engagement. The company used to send email notifications to its global users about game updates and status changes. However, these messages were often missed as players did not check their inboxes frequently. This resulted in a delay in players' reaction time to the changes and updates happening in the game, leading to complaints to Gamigo’s support team. Gamigo was in need of a communication channel that would keep gamers consistently informed and engaged, even when they were offline.
The Solution
To address this challenge, Gamigo decided to use SMS notifications through Infobip’s platform to deliver real-time updates to players. Given the global reach of their gamer community, Gamigo found value in Infobip’s global reach and reliable network. Gamigo now delivers daily SMS alerts about in-game changes that may affect a player’s results or position, such as incoming attacks or character changes. These messages are triggered by players’ behavior and are delivered instantly to their mobile phones in real time, reaching them when they are both online and offline. The easy deployment of Infobip’s solution ensured there were no disruptions to the overall business and gaming experience.
Operational Impact
Quantitative Benefit
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