Gaining the Advantage of Complete Visibility
Company Size
1,000+
Region
- America
Country
- United States
Product
- MacroPoint
- DAT Keypoint
Tech Stack
- Real-time Location Tracking
- Cell Phone Tracking
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Networks & Connectivity - Cellular
Applicable Industries
- Transportation
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Fleet Management
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Services
- System Integration
About The Customer
DAT Keypoint is a prominent transportation management system (TMS) provider in the industry, catering to a wide range of intermediaries from start-ups to enterprise-class businesses. The platform enables these intermediaries to manage both accounting and operations from a single system, making it a comprehensive solution for transportation management. DAT Keypoint's customer base includes a significant number of non-asset based service providers who rely on the system to manage their freight operations efficiently. These customers require real-time visibility into their freight movements to meet the growing demands of their clients, who expect up-to-the-minute updates on the status and location of their shipments. By integrating with MacroPoint, DAT Keypoint aims to enhance its service offerings and provide its customers with the tools they need to stay competitive in the market.
The Challenge
For brokers and carriers, the simple reality is that their customers expect real-time insights on every piece of freight, and they want the peace of mind that comes from knowing where their assets are during transit. DAT Keypoint, a leading transportation management system, faced the challenge of providing 100% visibility on all freight, including those run by third-party providers. With a long list of non-asset based customers, DAT needed a solution that could offer real-time tracking without relying on driver check calls or in-cab tracking hardware.
The Solution
The integration of MacroPoint with DAT Keypoint offers a scalable solution that can be deployed on a load-by-load basis, providing real-time visibility for all brokered freight. MacroPoint's technology allows tracking of any brokered load via the driver's cell phone, including standard flip phones, without the need for driver check calls or in-cab tracking hardware. This integration enables DAT Keypoint users to meet customer tracking requirements, monitor off-schedule shipments, and utilize breadcrumb mapping for enhanced tracking insights. The solution is designed for easy driver adoption and onboarding, deploying in seconds and working on any cell phone. This flexibility allows DAT Keypoint's non-asset based service providers to offer 100% visibility on all their freight, including those brokered by third-party carriers, giving them a competitive edge in the market.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Airport SCADA Systems Improve Service Levels
Modern airports are one of the busiest environments on Earth and rely on process automation equipment to ensure service operators achieve their KPIs. Increasingly airport SCADA systems are being used to control all aspects of the operation and associated facilities. This is because unplanned system downtime can cost dearly, both in terms of reduced revenues and the associated loss of customer satisfaction due to inevitable travel inconvenience and disruption.
Case Study
IoT-based Fleet Intelligence Innovation
Speed to market is precious for DRVR, a rapidly growing start-up company. With a business model dependent on reliable mobile data, managers were spending their lives trying to negotiate data roaming deals with mobile network operators in different countries. And, even then, service quality was a constant concern.
Case Study
Digitize Railway with Deutsche Bahn
To reduce maintenance costs and delay-causing failures for Deutsche Bahn. They need manual measurements by a position measurement system based on custom-made MEMS sensor clusters, which allow autonomous and continuous monitoring with wireless data transmission and long battery. They were looking for data pre-processing solution in the sensor and machine learning algorithms in the cloud so as to detect critical wear.
Case Study
Cold Chain Transportation and Refrigerated Fleet Management System
1) Create a digital connected transportation solution to retrofit cold chain trailers with real-time tracking and controls. 2) Prevent multi-million dollar losses due to theft or spoilage. 3) Deliver a digital chain-of-custody solution for door to door load monitoring and security. 4) Provide a trusted multi-fleet solution in a single application with granular data and access controls.
Case Study
Vehicle Fleet Analytics
Organizations frequently implement a maintenance strategy for their fleets of vehicles using a combination of time and usage based maintenance schedules. While effective as a whole, time and usage based schedules do not take into account driving patterns, environmental factors, and sensors currently deployed within the vehicle measuring crank voltage, ignition voltage, and acceleration, all of which have a significant influence on the overall health of the vehicle.In a typical fleet, a large percentage of road calls are related to electrical failure, with battery failure being a common cause. Battery failures result in unmet service agreement levels and costly re-adjustment of scheduled to provide replacement vehicles. To reduce the impact of unplanned maintenance, the transportation logistics company was interested in a trial of C3 Vehicle Fleet Analytics.
Case Study
3M Gains Real-Time Insight with Cloud Solution
The company has a long track record of innovative technology solutions. For example, 3M helps its customers optimize parking operations by automating fee collection and other processes. To improve support for this rapidly expanding segment, 3M needed to automate its own data collection and reporting. The company had recently purchased the assets of parking, tolling, and automatic license plate reader businesses, and required better insight into these acquisitions. Chad Reed, Global Business Manager for 3M Parking Systems, says, “With thousands of installations across the world, we couldn’t keep track of our software and hardware deployments, which made it difficult to understand our market penetration.” 3M wanted a tracking application that sales staff could use to get real-time information about the type and location of 3M products in parking lots and garages. So that it could be used on-site with potential customers, the solution would have to provide access to data anytime, anywhere, and from an array of mobile devices. Jason Fox, Mobile Application Architect at 3M, upped the ante by volunteering to deliver the new app in one weekend. For Fox and his team, these requirements meant turning to the cloud instead of an on-premises datacenter. “My first thought was to go directly to the cloud because we needed to provide access not only to our salespeople, but to resellers who didn’t have access to our internal network,” says Fox. “The cloud just seemed like a logical choice.”
