Gaining the Advantage of Complete Visibility
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- MacroPoint
- DAT Keypoint
Tech Stack
- Real-time Location Tracking
- Cell Phone Tracking
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Networks & Connectivity - Cellular
Applicable Industries
- Transportation
Applicable Functions
- Logistics & Transportation
- Business Operation
Use Cases
- Fleet Management
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Services
- System Integration
About The Customer
DAT Keypoint is a prominent transportation management system (TMS) provider in the industry, catering to a wide range of intermediaries from start-ups to enterprise-class businesses. The platform enables these intermediaries to manage both accounting and operations from a single system, making it a comprehensive solution for transportation management. DAT Keypoint's customer base includes a significant number of non-asset based service providers who rely on the system to manage their freight operations efficiently. These customers require real-time visibility into their freight movements to meet the growing demands of their clients, who expect up-to-the-minute updates on the status and location of their shipments. By integrating with MacroPoint, DAT Keypoint aims to enhance its service offerings and provide its customers with the tools they need to stay competitive in the market.
The Challenge
For brokers and carriers, the simple reality is that their customers expect real-time insights on every piece of freight, and they want the peace of mind that comes from knowing where their assets are during transit. DAT Keypoint, a leading transportation management system, faced the challenge of providing 100% visibility on all freight, including those run by third-party providers. With a long list of non-asset based customers, DAT needed a solution that could offer real-time tracking without relying on driver check calls or in-cab tracking hardware.
The Solution
The integration of MacroPoint with DAT Keypoint offers a scalable solution that can be deployed on a load-by-load basis, providing real-time visibility for all brokered freight. MacroPoint's technology allows tracking of any brokered load via the driver's cell phone, including standard flip phones, without the need for driver check calls or in-cab tracking hardware. This integration enables DAT Keypoint users to meet customer tracking requirements, monitor off-schedule shipments, and utilize breadcrumb mapping for enhanced tracking insights. The solution is designed for easy driver adoption and onboarding, deploying in seconds and working on any cell phone. This flexibility allows DAT Keypoint's non-asset based service providers to offer 100% visibility on all their freight, including those brokered by third-party carriers, giving them a competitive edge in the market.
Operational Impact
Quantitative Benefit
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