Fuji Xerox Enhances Sales Transparency and Operational Efficiency with Domo
Customer Company Size
Large Corporate
Region
- Pacific
Country
- Australia
Product
- Domo
Tech Stack
- CRM tool
- ERP system
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
About The Customer
Fuji Xerox is a leading manufacturer of multifunction devices such as printers, scanners, and faxes. The company dominates the Australian office segment with a 30-40% market share and controls around 60% of the production segment. Founded in 1962 and based in Sydney, Australia, Fuji Xerox employs around 1600 people. The company's data sources include Aurora, SalesForce, and TM1.
The Challenge
Before implementing Domo, Fuji Xerox faced significant challenges in visualizing data, which affected its speed and agility in problem-solving. The company was reliant on a Business Intelligence software that was slow and cumbersome, often taking months to solve even the simplest problem. The sales team lacked transparency, often making monthly sales projections without any data to back up their claims. The company also struggled with profitability transparency across its various business lines, including device sales, service click charges, and software.
The Solution
To address these challenges, Fuji Xerox implemented Domo, creating an environment that provided full visibility across the customer service engineers, sales, and marketing aspects of the business. By pooling data from various sources such as the CRM tool and ERP system, the sales team gained a clear picture of each stage the customer or prospect was in, which also helped clean up the CRM data. Domo also enabled Fuji Xerox to model out the projected profitability for the lifetime of a device based on the industry, including factoring in additional costs such as one-off installation fees. The company was also able to track a variety of data through Domo, such as the first job of the day, number of devices attended, weighted calls, direct hours vs overtime, and parts and material usage per engineer.
Operational Impact
Quantitative Benefit
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