Fishbowl Inventory > Case Studies > Fishbowl is a Perfect Fit for Tunaskin Aquatic Apparel, Leading to More Online Sales and Greater Efficiency in Manufacturing

Fishbowl is a Perfect Fit for Tunaskin Aquatic Apparel, Leading to More Online Sales and Greater Efficiency in Manufacturing

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Customer Company Size
SME
Region
  • America
Country
  • United States
Product
  • Fishbowl Manufacturing
Tech Stack
  • Inventory Management System
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Revenue Growth
  • Productivity Improvements
Technology Category
  • Functional Applications - Inventory Management Systems
Applicable Industries
  • Apparel
Applicable Functions
  • Discrete Manufacturing
  • Sales & Marketing
Use Cases
  • Inventory Management
Services
  • System Integration
About The Customer
Tunaskin Aquatic Apparel was co-founded by Mitch Fusek and Bill Bronsord in 2010. The company was born out of their knowledge and experience with aquatic sports, and they aimed to design clothing that would be an ideal fit for athletes of the sea. The company started with just the two of them, but has since expanded to more than 20 employees. They have three stores in southern Florida, located in Fort Myers Beach, Key West, and Sarasota. The company's quick expansion has been primarily through their own efforts without outside interference. They are in the aquatic sports industry and focus on getting people out in the water. They have been growing organically, without seeking big investors.
The Challenge
Tunaskin Aquatic Apparel, a company that designs clothing for aquatic sports, was in need of a powerful inventory management solution that could keep up with their comprehensive operations. The company manufactures, wholesales, and also operates brick-and-mortar stores and an online platform. They were looking for a system that could grow with them and help manage all these aspects of their business. They wanted to have a system in place that could help them track their finished goods and know the right times to restock.
The Solution
Tunaskin found the solution they were looking for in Fishbowl Manufacturing. This system offered them the flexibility they needed, with a feature set that could grow with them. They were able to gain access to the tools they needed at that time, with the promise of more advanced features in the future when they would need them. Fishbowl Manufacturing provided them with the ability to manage their manufacturing and wholesaling, in addition to their brick-and-mortar stores and website. It also helped them keep track of their finished goods so they knew the right times to restock.
Operational Impact
  • Fishbowl Manufacturing helped Tunaskin handle the increase in online orders from all over the country and even from Sweden. The system allowed them to keep up with all of the new orders they received.
  • Fishbowl Manufacturing provided them with the ability to track which products were being manufactured, when orders were shipped out, and what items they had in stock.
  • The system offered them the flexibility they needed, with a feature set that could grow with them.
Quantitative Benefit
  • Online sales increased significantly after the implementation of Fishbowl Manufacturing.

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