Efficient Lead Management through Automation: A Case Study on Dollar Flight Club

Dollar Flight Club is a travel-focused startup that aims to help its subscribers save money on flights. The company was founded by Jesse Neugarten, who spent years traveling and learning various hacks and tips to save money on flights. These tips are now shared with Dollar Flight Club's over 500,000 subscribers. When the team finds a deal, they email their subscribers, saving them an average of $550 per ticket. The company operates on the notion of working smarter, not harder, and this is reflected in their use of clever workflows and automation tools like Zapier.

Dollar Flight Club, a small and remote startup, was facing a challenge in managing its resources efficiently. The company, which was bootstrapped into existence, had a significant overlap of responsibilities, especially in the early stages. Engineers hired for specific tasks often found themselves creating custom reports or connections for the sales and marketing teams. As the engineering demands increased, it became increasingly difficult to allocate resources for one-off projects on other teams. The company needed a solution that would allow them to do more work and save time, without constantly relying on the engineers.

Dollar Flight Club found its solution in Zapier, an app automator. Zapier allowed the company to execute large problems without relying on a developer's time. One of the main uses of Zapier at Dollar Flight Club was for lead collection. The company used Zapier to generate new leads on the advertising side of their business. When advertising leads filled out a media request or advertising request form, Zapier would automatically add these leads to a customer relationship manager (CRM). From there, the team could monitor the status, create deals, and move the lead through their advertising workflow. With just three simple Zaps, or automatic workflows, the team was able to create a process that saved them an unmeasurable amount of time.

• The use of Zapier has significantly improved the operational efficiency at Dollar Flight Club. The automation tool has allowed the team to manage their workflows themselves, without needing to pull developers off their projects. This has resulted in a more streamlined process, with new leads being funneled into the pipeline and communicated in real-time. The team now has the correct information to efficiently execute on these leads. Furthermore, the use of Zapier has freed up the team to focus on their customers and their product, the two most important aspects of their business. The automation tool has eliminated the need for manual tasks or having an engineer build a connection, allowing the team to work smarter.

• The company has over 500,000 subscribers, all benefiting from the deals found by the Dollar Flight Club team.

• On average, the emails sent by Dollar Flight Club save subscribers $550 per ticket.

• The use of Zapier for lead collection and management has saved the team an 'unmeasurable' amount of time.