DVF successfully transforms into a DTC-first business with Infor Birst
Company Size
1,000+
Region
- America
Country
- United States
Product
- Infor Birst
Tech Stack
- Business Intelligence
- Data Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
About The Customer
Diane von Furstenberg (DVF) is a global luxury lifestyle brand and one of the premier names in American fashion. The company revolutionized fashion with the wrap dress in 1972 and has since built a strong reputation in the industry. DVF is headquartered in New York, NY, US. The company wanted to take the next step in its business evolution by shifting to a direct-to-consumer (DTC) model. To achieve this, DVF turned to Infor Birst, a business intelligence and analytics solution.
The Challenge
Diane von Furstenberg (DVF) wanted to shift its focus from partner sales to direct sales, driving all online traffic and sales directly to dvf.com. This required maintaining the right content, products, pricing, and inventory levels. Margins also had to be monitored closely to ensure online price reductions didn’t negatively impact profitability. Having KPIs that provided visibility across stores and online was critical to making the adjustments needed for optimal inventory and pricing. And complete visibility into customer interactions meant DVF could better identify customer segments and target them with the right offers.
The Solution
DVF implemented Infor Birst to gain visibility into gross sales, allowing the company to know real demand on a daily basis. This helped DVF ensure that e-commerce and stores had the right stock in place to improve sell-through rates. Birst also allowed DVF to properly segment its customers, enabling the company to create targeted offers through email, Facebook, and Google paid search. Birst's rich reporting and visualization experience allowed DVF to quickly and easily deliver executive and store-level reporting and create new dashboards to support new business requirements and decision making.
Operational Impact
Quantitative Benefit
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