Vonage > Case Studies > Driving Parking Solutions Forward: JustPark and Vonage's Collaborative Success

Driving Parking Solutions Forward: JustPark and Vonage's Collaborative Success

Technology Category

Networks & Connectivity - NFC
Robots - Wheeled Robots

Applicable Industries

Buildings
Telecommunications

Applicable Functions

Procurement

Use Cases

Smart Parking
Speech Recognition

Services

System Integration

About The Customer

JustPark was founded in 2006 by Anthony Eskinazi with the goal of making finding and reserving a parking spot as easy and convenient as using an app to order a taxi or take-out food. The company initially focused on turning underutilized parking spaces on private properties in major metropolitan areas into spaces that the general public could use. Over the years, the company’s vision evolved into a mobile application that now allows drivers to reserve and pay in advance for parking spaces in the area where they are going. Today, JustPark partners with different companies and organizations to gain access to their available parking areas. Major parking garage companies, hotel chains such as Marriott and Hilton, churches, schools, large commercial office complexes, and commercial landlords all provide unused available spots. Currently, JustPark is matching over 1.5 million app users with over 250,000 parking spaces, helping them to save time and avoid stress.

The Challenge

JustPark, a company that connects drivers with over 250,000 parking spaces, was facing a significant challenge with their previous vendor. The relationship was difficult, and the costs were high due to unnecessary features that JustPark didn't require. The company needed a vendor that could help them develop a fully automated Interactive Voice Response (IVR) system while also supporting SMS. This was crucial as not every person always has access to a mobile or online app, and JustPark wanted to offer multiple ways for all drivers to use their services. Many customers preferred to use IVR, and it was important for JustPark to offer their customers a choice of channels to access their services. The previous vendor's solution was not only expensive but also had several deliverability issues, causing problems for some customers.

The Solution

JustPark found the solution to their challenges in Vonage's SMS and Voice APIs. Vonage's platform enabled JustPark to develop a fully automated IVR system that was fast, reliable, and scalable. This system gave people options for payment, satisfying a key requirement for JustPark. The switch to Vonage also resolved the deliverability issues that JustPark had with its previous provider. With Vonage, JustPark drivers could book their parking spots online and then receive a confirmation and transactional SMS message to confirm their purchase and provide info about their parking experience. For those who preferred not to use the app, JustPark also offered an automated phone system. Payment information was transferred via Vonage’s Voice API which leveraged secure protocols to protect the payment information being transferred on the phone line.

Operational Impact

The switch to Vonage not only provided JustPark with a more cost-effective and efficient solution, but it also improved the company's working relationship with their vendor. The relationship with Vonage was described as more 'human' compared to the previous vendor. JustPark felt confident that Vonage understood their goals and would continue to provide a secure, reliable, and cost-effective service that would allow them to scale. The Vonage solution also resolved the deliverability issues that JustPark had with its previous provider, ensuring a smoother and more reliable service for JustPark's customers. The flexibility offered by Vonage's solution was also appreciated, as it allowed JustPark to generate more revenue as the cost per minute or cost per text message went down accordingly.

Quantitative Benefit

Vonage's solution delivered a 25% greater ROI to start with.
JustPark is matching over 1.5 million app users with over 250,000 parking spaces.
Vonage's solution is scalable, allowing JustPark to grow and expand their services.