Flexport > Case Studies > Digital Transformation in Logistics: A Case Study on Georgia-Pacific and Flexport

Digital Transformation in Logistics: A Case Study on Georgia-Pacific and Flexport

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Technology Category
  • Analytics & Modeling - Computer Vision Software
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Paper & Pulp
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Sales & Marketing
Use Cases
  • Supply Chain Visibility
  • Transportation Simulation
About The Customer
GP Cellulose is a division of Georgia-Pacific, a leading producer of paper pulp materials. The company operates four world-class wood pulp mills in the southeastern United States and serves customers in more than 75 countries globally. GP Cellulose accounts for approximately 80% of Georgia-Pacific's export shipments, making it the second-largest exporter in North America. The company produces materials for a wide range of products, including baby diapers, feminine hygiene products, and medical gauze. As part of its digital transformation initiative, GP Cellulose aims to standardize technology systems and processes for its supply chain, eliminate manual and low-value tasks, and improve the customer experience.
The Challenge
GP Cellulose, a division of Georgia-Pacific, is a leading producer of paper pulp materials, operating four mills in the southeastern United States and serving customers in over 75 countries. Despite being the second-largest exporter in North America, GP Cellulose faced significant challenges in managing its international shipments. The company's logistics, production, and customer service teams were grappling with disparate systems, leading to an overwhelming volume of emails and spreadsheets. This lack of integration hampered productivity and provided little visibility to mitigate errors and improve supply chain performance. Furthermore, GP Cellulose needed clear, actionable data to optimize performance internally and with its ocean transportation partners. The company was also undergoing a digital transformation initiative, aiming to standardize technology systems and processes for its supply chain, eliminate manual and low-value tasks, and improve the customer experience.
The Solution
To address these challenges, GP Cellulose partnered with Flexport, a digital-first freight forwarding company. Flexport's technology platform was used to re-examine GP Cellulose's existing processes and design a solution that would provide new visibility and efficiency across the supply chain. This partnership empowered 60 logistics analysts, customer service representatives, and production leads at GP’s mills, improving data accuracy and accelerating the shipping process to over 1,000 unique delivery locations globally. Flexport also helped GP Cellulose consolidate its communication into the Flexport platform, reducing the number of emails sent per shipment and eliminating about 45,000 emails each year. Furthermore, Flexport's platform provided a single source of truth to manage international shipments, track exceptions, manage customer expectations, and achieve 100% on-time customs filings.
Operational Impact
  • The partnership with Flexport has brought significant operational benefits to GP Cellulose. The company has been able to bring together its multiple mill locations, CSR locations around the world, and its logistics teams at its Atlanta headquarters under a single source of truth to manage its international shipments. This has broken down communication silos and improved the speed and efficiency of the shipping process. The Flexport platform has also made tracking exceptions and managing customer expectations far easier, with the history of a transaction being tracked from the very beginning. Furthermore, the platform has empowered GP’s customer service teams to improve their productivity and accelerate shipments. The data provided by Flexport has enabled data-driven decision making, allowing GP Cellulose to evaluate the performance of its ocean carriers and have more informed conversations with them.
Quantitative Benefit
  • Reduced the number of emails sent per shipment by 6, eliminating about 45,000 emails each year
  • Empowered 60 logistics analysts, customer service representatives, and production leads at GP’s mills
  • Accelerated the shipping process to over 1,000 unique delivery locations globally

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