Customer Success Story : Uber, Mexico
Company Size
1,000+
Region
- America
Country
- Mexico
- United States
Product
- Uber mobile app
- Azuga’s plug-and-play technology
- Azuga GPS Fleet tracking solution
Tech Stack
- GPS tracking
- Social telematics platform
- OBDII GPS tracking device
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Sensors - GPS
Applicable Industries
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Vehicle Telematics
Services
- System Integration
About The Customer
Uber Technologies Inc., is an American international transportation network company headquartered in San Francisco, California. The company develops, markets and operates the Uber mobile app, which allows consumers with smartphones to submit a trip request which is then routed to Uber drivers who use their own cars. By May 28, 2015, the service was available in 58 countries and 300 cities worldwide. Mexico is a very important market for Uber as success in an emerging market like Mexico with similarities to many developing countries, can provide a test case for Uber to replicate in similar markets worldwide.
The Challenge
Uber Mexico faces typical challenges like a large and growing customer base in a country with resistant legislation and a violence prone taxi industry. Other problems facing Uber, Mexico include high operational costs, congested cities, complexity of operation with hidden costs and relative lower levels of population with smartphone connectivity. Uber Mexico has unique challenges facing its operation in Mexico market, where driver accountability has started challenging their business model. Uber Mexico has started looking for a GPS tracking solution to increase driver accountability and encourage responsible behaviour without seeming to be over bearing and “Big Brotherish”. They wanted a Fleet GPS tracking solution their drivers would love to engage with, which can facilitate tracking drivers efficiently, reduce liability and decrease costs.
The Solution
Azuga has been chosen as a partner for Uber, Mexico, because of Azuga’s pioneering efforts in creating a social telematics platform based on a single OBDII GPS tracking device, which aims at encouraging modification of drivers’ attitude for more positive behavioural outcomes. In only 1 year, Uber car owners that have installed Azuga’s plug-and-play technology into their fleets have experienced a decrease in accidents, fuel consumption, maintenance cost and operational costs. There have been tremendous behavioural changes observed regarding drivers’ attitude on the parameters like Over Speeding, Harsh Braking, Harsh Acceleration, Idling, Illegal Areas and illegal Times which upon counselling of the drivers by Uber team has led to better route management, better discipline and better driver scores.
Operational Impact
Quantitative Benefit
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