Aptean > Case Studies > Customer Success - Kramp Group

Customer Success - Kramp Group

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Customer Company Size
Large Corporate
Region
  • Europe
Country
  • Netherlands
Product
  • IMI Supply Chain
Tech Stack
  • IBM ecommerce platform
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Functional Applications - Inventory Management Systems
Applicable Industries
  • Retail
Applicable Functions
  • Logistics & Transportation
  • Sales & Marketing
Use Cases
  • Supply Chain Visibility
  • Inventory Management
Services
  • System Integration
About The Customer
Kramp Group is a leading distributor of spare parts for agriculture businesses, covering most of Europe. The company has an annual revenue of 400 million EURO and employs 1,500 people. The company's headquarters is located in Varsseveld, Netherlands. Kramp Group has been experiencing an annual growth of 10 to 12 percent, thanks to better service and lower production costs. The company distributes around 600,000 spare parts and operates in the wholesale distribution and retail industries.
The Challenge
Kramp Group, a distributor of spare parts for agriculture businesses across Europe, was facing challenges in improving customer service. The company was looking for a solution that could free up their staff's time to provide technical support and advice to customers. The existing system was not efficient enough to handle the distribution of 600,000 parts across Europe, which was affecting the company's customer service quality.
The Solution
To address the challenges, Kramp Group invested in the IMI Supply Chain solution from Aptean. This solution was integrated with a multinational ecommerce platform from IBM. The integration of these two systems provided a flexible and efficient system for order fulfillment. With 45 online stores in seven languages connected to IMI Advanced Order Management, customers can quickly find and order spare parts from any of Kramp's European warehouses. This has significantly improved the company's order processing efficiency and customer service quality.
Operational Impact
  • The integration of Aptean's IMI Supply Chain solution and IBM's ecommerce platform has significantly improved Kramp Group's order fulfillment process.
  • The new system has enabled customers to quickly find and order spare parts from any of Kramp's European warehouses.
  • The improved efficiency in order processing has freed up Kramp's staff to focus on providing better customer service.
Quantitative Benefit
  • The number of customers ordering online increased from 57 to 90 percent.

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