CASE STUDY: CITIZENS NATIONAL BANK N.A. When Digitizing the Bank Became a Primary Focus, a Modern Intranet Was Critical to Success
Company Size
1,000+
Region
- America
Country
- United States
Product
- Base Camp
Tech Stack
- Not mentioned
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Employee Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Human Resources
About The Customer
Chartered in 1985, Citizens National Bank is a community bank operating in the Shreveport, Bossier and New Orleans market area. With local management and local ownership, Citizens National Bank serves both businesses and consumers in North & South Louisiana, maintaining a strong presence in the community while returning the strength of capital to the market area. The bank has a size of $1.36 billion and is located in Bossier City, LA.
The Challenge
In 2019, Citizens National Bank realized they had outgrown the IT-built intranet they’d been using for several years. It simply served as a document repository without the option to categorize or search the contents. Communicating to all employees was also cumbersome. The bank did not allow employees to send emails to all employees; so when an important communication needed to be sent, employees had to forward such information to someone who was enabled to send to all. Digitizing the bank and improving the ability to do more with digital assets became a primary focus.
The Solution
When Julie Ashbaugh joined the team in 2018 as Corporate Training Officer, the search for an intranet solution was already underway. The cross-functional search team at Citizens National Bank requested a demo and then signed an agreement when they saw how the intranet could improve communications and provide more robust document management. The whole team was on board – from the Executive of Audit, Compliance and Loan Review (executive sponsor and had the buying authority) to the Chief Technology Officer, Director of Operations and the HR and Marketing leads. After getting the server up and running, the team built the employee portal in a phased approach but waited until it was all built to launch it at once.
Operational Impact
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