Case Study Carlsberg Saving Fuel and Reducing Carbon Emissions
Company Size
1,000+
Region
- Europe
Country
- United Kingdom
Product
- Microlise Fleet Performance
- Microlise Journey Management
Tech Stack
- Telematics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Environmental Impact Reduction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Food & Beverage
Applicable Functions
- Logistics & Transportation
- Quality Assurance
Use Cases
- Fleet Management
- Predictive Maintenance
Services
- System Integration
- Training
About The Customer
Carlsberg is a global brewing company with a strong commitment to corporate social responsibility and sustainability. The company has a significant fleet of vehicles used for distribution and logistics, making fuel efficiency and carbon emission reduction critical components of its operational strategy. Carlsberg has been proactive in implementing initiatives to improve driver performance and reduce environmental impact, demonstrating its dedication to both operational excellence and environmental stewardship.
The Challenge
Having introduced a Safe and Fuel Efficient Driving (SAFED) initiative in 2008, Carlsberg saw an improvement in fuel efficiency. However, without the ability to monitor driver performance, and delivering effective coaching and training, the benefits of SAFED were short lived. The challenge was clear – Carlsberg needed to maintain the benefits of SAFED training through a prolonged period. Carlsberg set key objectives – to improve MPG whilst reducing emissions in line with its corporate social responsibility programme.
The Solution
Having seen the reduction in both fuel and carbon emissions that SAFED could bring to the company, Carlsberg decided to reintroduce the training initiative for its drivers. In order to maintain and monitor the benefits, the company sought out a telematics solution. Microlise had provided solutions to Carlsberg for over 10 years and had proved to be a trustworthy partner in that time. The Microlise Fleet Performance product was implemented, prior to re-initiating the SAFED training programme, so that the means of monitoring and debriefing drivers was in place. A benchmarking exercise took place to establish average fuel usage without training and telematics. Once a benchmark figure was established, Microlise telematics units were installed into the 300 plus vehicle fleet and a strategy to maximise fuel savings was put in place. A full user training programme was implemented whilst Microlise helped Carlsberg staff to manage the change within the business.
Operational Impact
Quantitative Benefit
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