ShipStation > Case Studies > BullyBillows Boosts Efficiency with ShipStation: A Case Study

BullyBillows Boosts Efficiency with ShipStation: A Case Study

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Technology Category
  • Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
  • Marine & Shipping
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Warehouse & Inventory Management
Use Cases
  • Picking, Sorting & Positioning
  • Time Sensitive Networking
About The Customer
BullyBillows is a Nottingham-based company that designs and sells tough, comfortable, and fashionable dog accessories. The company was founded by Anthony Koumi and Benjamin Billows and operates out of a newly refurbished warehouse. The team consists of eleven humans and several dogs, with office dogs running freely, designers drafting up new products, and warehouse employees preparing orders for shipment all under one roof. The company has seen massive growth since its inception four years ago, with over 100 different product designs on their website catering to dogs of all sizes and temperaments.
The Challenge
BullyBillows, a company that designs and sells dog accessories, was struggling to keep up with increasing customer demand. The company was operating out of a spare bedroom, with the founders handwriting names and addresses of orders, a process that was time-consuming and prone to errors. The company was looking for a solution that would allow them to streamline their dispatch process, reduce errors, and meet the growing demand for their products. The challenge was to find a solution that would allow them to increase their shipping volume, reduce shipping errors, and spend less time on the dispatch process.
The Solution
BullyBillows found their solution in ShipStation, a shipping software that allowed them to automate their shipping workflow. With ShipStation, as soon as a customer places an order online, it is uploaded onto the ShipStation database within seconds. The software provides a list of what the customer has ordered along with a neatly written address. ShipStation also detects any errors on orders such as incorrect addresses or invalid country codes, allowing BullyBillows to contact their customers and retrieve the correct information. The software also automates some of the manual labour out of packing orders. When creating a label, the weight of the package is already allocated, and easy, click-to-print labels with customizable presets take the time and worry out of the process.
Operational Impact
  • The implementation of ShipStation has revolutionized BullyBillows' operations. The company has been able to streamline their dispatch process, significantly reducing the time spent on this task. This has allowed the team to focus more on their products and less on shipping. The automation of the shipping workflow has also reduced errors, ensuring that packages get to where they need to go. The company now trusts the software almost implicitly to relay correct information. Furthermore, the automation functionality has taken some of the manual labour out of packing orders, making the process more efficient. Overall, ShipStation has enabled BullyBillows to keep up with customer demand and continue their growth trajectory.
Quantitative Benefit
  • 10x higher shipping volume
  • 100% reduction in shipping errors
  • Increase in orders from 15-20 per day to 150-200 per day

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