Britain’s largest pub company simplifies access to key data and processes in the field
Company Size
200-1,000
Region
- Europe
Country
- United Kingdom
Product
- Resco Mobile CRM
- Microsoft Dynamics CRM 2011
Tech Stack
- CRM
- Mobile App Development
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Remote Asset Management
- Supply Chain Visibility
Services
- Software Design & Engineering Services
About The Customer
Enterprise Inns, plc. is Britain’s biggest pub company. It makes running a pub accessible to many people even without purchasing a freehold for a site. To its publicans it also offers extensive support – from marketing advice, trade building ideas and collateral to award-winning training courses. The company owns approximately 5000 pubs throughout the UK. Each pub is run by its own publican, employing local people and supporting local suppliers. Enterprise Inns employs 600 people split equally between the head office in Solihull, and a mobile workforce spread all across England and Wales.
The Challenge
Enterprise Inns, the largest pub company in Britain, faced a challenge with its mobile workforce. The company's core business process tools included CRM, but the desktop version was not user-friendly or fast for field workers. The company initially tried to mobilize Microsoft Dynamics CRM for its 300 field workers using a solution based on Android devices, but this required hiring an offshore software development company to build a mobile app from scratch. The new solution needed to be mature, reliable, and easily customizable for account management and property maintenance use case scenarios.
The Solution
Enterprise Inns adopted Resco Mobile CRM with Microsoft Dynamics CRM 2011. The operations team uses Mobile CRM to plan their visits at each pub, record their interactions with publicans, and get instant access to all required information. The property maintenance team members, who also visit the pubs, are responsible for the buildings and equipment condition. The solution allowed the company to easily incorporate user feedback into the application. The company also started to provide the app to external users, such as the property maintenance team's subcontractors and drink suppliers.
Operational Impact
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