IBM > Case Studies > Banca Carige: Providing superior customer service by launching innovative mobile services on a secure platform

Banca Carige: Providing superior customer service by launching innovative mobile services on a secure platform

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Company Size
1,000+
Region
  • Europe
Country
  • Italy
Product
  • IBM Campaign Version 8.6
  • IBM CICS Transaction Gateway for z/OS, Version 7
  • IBM CICS Transaction Server for z/OS, Version 4.2
  • IBM DB2 Analytics Accelerator for z/OS, Version 4.1
  • IBM DB2 10 for z/OS
Tech Stack
  • IBM WebSphere Application Server Network Deployment Version 7 and Version 8.5
  • IBM WebSphere Enterprise Service Bus, Version 7
  • IBM WebSphere Portal Version 8
  • IBM Worklight Server Version 6.0
  • IBM z/OS V1.13
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Customer Satisfaction
  • Digital Expertise
Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Application Infrastructure & Middleware - API Integration & Management
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
  • Finance & Insurance
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Predictive Maintenance
  • Predictive Quality Analytics
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
About The Customer
Banca Carige is one of the leading banks in Italy. It has been in operation for many years and has built a reputation for trust and reliability. The bank offers a wide range of services, including accounts, payments, and loans. It also provides branch applications, ATM systems, and internet banking services. The bank has a strong focus on customer service and is constantly looking for ways to improve its service delivery. It has a large customer base and handles enormous volumes of customer and transaction data.
The Challenge
Banca Carige, a leading Italian bank, was facing intense competition and wanted to develop a customer-centric approach to service delivery. However, it first needed to gain a deeper understanding of customer needs and desires. The bank was looking for a robust and trustworthy platform for its new analytics and mobile capabilities. As banking customers increasingly embrace web and mobile technologies, their expectations for 24/7 service are growing. For Banca Carige, this raises the stakes for ensuring round-the-clock availability for its digital channels.
The Solution
Banca Carige built an analytics environment and a new mobile banking service using IBM software on IBM® zEnterprise® EC12 mainframes, which provide round-the-clock availability and high security. The bank has supplemented this core functionality with branch applications, ATM systems and internet banking, running on IBM WebSphere® Application Server Network Deployment and IBM WebSphere Portal. The WebSphere applications run on Red Hat Enterprise Linux on specialty Integrated Facility for Linux (IFL) engines within the same mainframe servers. The bank recently acquired IBM DB2 Analytics Accelerator for z/OS to centralize analytics functions and integrate them with its transactional databases on DB2 for z/OS. Data analysis and mining are performed on DB2 for z/OS and DB2 Analytics Accelerator for z/OS using a range of tools, from IBM SPSS® Modeler, which runs on Linux on a distributed platform, through to Microsoft Excel for more basic requirements.
Operational Impact
  • Launching new services meets changing customer demands
  • The proven underlying technology accelerates deployment and reduces risk
  • Consolidating to a single platform cuts cost and complexity
  • The bank is able to perform analytics queries using IBM SPSS Modeler and IBM Campaign with high performance and without incurring additional costs
  • The bank has been able to ensure round-the-clock availability for its digital channels

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