Aviso's AI-Driven Solution Empowers Seagate's Transition to Subscription Model

Seagate Technology is a leading provider of data storage solutions, serving large customers through OEM and channel distribution. The company was looking to augment its business model with a subscription-based approach, which required a significant shift in its sales strategy and operations. Seagate wanted to consolidate its forecasting processes across different teams and business segments, and sought a solution that could provide seamless bi-directional integration with Salesforce. The company also aimed to use deal rooms for collaboration with internal and external stakeholders, but faced challenges due to its sales teams' lack of experience in the subscription business model.

Seagate Technology, a renowned data storage company, was facing a significant challenge in transitioning its business model from OEM and channel distribution to a subscription-based model. The company wanted to consolidate its forecasting processes across various teams and business segments, and sought to use deal rooms for collaboration with both internal and external stakeholders. However, Seagate's sales teams lacked the necessary experience in the subscription business model. They also struggled with the quick movement of large volumes of data in the revenue cycle with customers and had an insufficient customer-facing and user sales organization that could interact directly with customers within the Go-To-Market (GTM) strategy.

Aviso AI, a leading AI-driven sales platform, provided Seagate with a comprehensive solution to overcome these challenges. Aviso's predictive forecasting dashboards offered Seagate a clear view of their business and activity ownership across sales and GTM teams. The solution also provided opportunity maps and insights into who the sales reps were talking to in deal cycles, enabling Seagate to identify leading indicators and deal stages where their reps were struggling. Additionally, Aviso's activity and relationship intelligence helped track actual rep activity and engagement, while deal intelligence tracked deal progress and sales rep behavior. The solution also offered conversational intelligence insights, further enhancing Seagate's sales strategy.

• With Aviso's AI-driven solution, Seagate was able to successfully transition to a subscription-based business model. The predictive forecasting dashboards, opportunity maps, and insights provided by Aviso enabled Seagate to have a clear view of their business and identify areas where their sales reps were struggling. The solution also helped Seagate manage their forecasting better and reduced the update time for reps with CRM auto-population in Salesforce. Furthermore, the activity and relationship intelligence, deal intelligence, and conversational intelligence insights provided by Aviso enhanced Seagate's sales strategy and operations, enabling them to effectively interact with customers within their GTM strategy.

• Clear view of the business and activity ownership across sales and GTM teams

• Ability to identify leading indicators and deal stages where reps are struggling

• Precise pipeline tracking with forecasting insights based on sales hierarchies