Aviso’s Conversational Intelligence Provided Robust X-Ray For NetApp Sellers To Increase Customer Engagement
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Aviso’s Conversational Intelligence
Tech Stack
- Salesforce
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Electronics
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Remote Collaboration
Services
- Data Science Services
About The Customer
NetApp is a multinational technology company that provides software, systems, and services to manage and store data, including its proprietary Data ONTAP OS. The company has been in operation for over 25 years and has a global presence with more than 10,000 employees. NetApp's products and services are used by a wide range of industries, including the government, energy, financial services, healthcare, manufacturing, and more.
The Challenge
In 2020, NetApp was seeking a tool to streamline the input, review, and reporting of forecast calls at both the individual and team level. The company wanted an AI solution to enhance customer engagement and foster the internal training and growth of their sales reps. The challenges faced included a lack of insights into customer conversations, over-reliance on spreadsheets, ad-hoc deal reviews, ineffective CRM use leading to poor customer engagement, and no AI in the training of sales teams.
The Solution
Aviso provided a solution with its Conversational Intelligence tool. This tool offered conversational intelligence insights for sales reps, forecasting insights for different sales teams, sales activity tracking for all active opportunities, deal and pipeline insights, coaching insights, and virtual selling via deal & collaboration rooms. The tool was chosen for its clean and uncluttered UI that was easy to understand and navigate, along with Aviso’s ability to leverage Salesforce’s historical data for analysis and reporting.
Operational Impact
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