Ask Afrika Return on Investment R1.5 Million with Acumatica ERP
Company Size
200-1,000
Region
- Africa
Country
- South Africa
Product
- Acumatica Financial Management
- Acumatica Project Accounting
- Acumatica Customer Management
Tech Stack
- ERP
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
Use Cases
- Inventory Management
Services
- System Integration
About The Customer
Ask Afrika is a full-service market research company based in Pretoria, South Africa. With over 23 years of experience, the company empowers its clients with fast, reliable decision-making capability through superior quality data collection, analysis, and advisory services. The company provides actionable insights, recommendations, and strategies. Ask Afrika is a Broad-Based Black Economic Empowerment (B-BBEE) level 3 rated company. It owns the most robust brand and customer service benchmarks and is the preferred partner for customers seeking proactive social research. The company's exclusive product suite includes the Ask Afrika Orange Index®, the Target Group Index (TGI), Ask Afrika Icon Brands™, and Ask Afrika Kasi Star Brands. The Target Group Index (TGI), for which they own the South African license, is used by the majority of the top 50 advertisers and media owners in South Africa.
The Challenge
Ask Afrika, a market research company with over 23 years of experience, was facing a logistical challenge in keeping track of project costs, budgets, employee allocation, invoices, and profitability due to the large number of projects they manage at any given time. The accounting team was spending up to eight hours to create a snapshot of company profitability. The existing systems were no longer suitable for Ask Afrika’s requirements, prompting the search for an ERP system that could reduce the time it took to create reports, verify data, and maintain accurate project budgets.
The Solution
Ask Afrika implemented Acumatica, an ERP system that offers a project accounting module, including labor cost rates and project labor cost accounting integrated with payroll. The system allows companies to track new project quotes, simplify project sales and pricing, and create complex quote processes. Acumatica's appealing dashboard functionality was instrumental in Ask Afrika's decision to implement the system. The company worked with Acumatica partner Palladium, a local South African supplier, which helped with customization. Acumatica's flexibility and ease of use allowed the company to independently customize dashboards and develop various reports to meet company needs.
Operational Impact
Quantitative Benefit
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