AppFolio > Case Studies > Artcraft Management's Growth Journey with AppFolio Property Manager Plus

Artcraft Management's Growth Journey with AppFolio Property Manager Plus

Applicable Industries

Buildings

Applicable Functions

Product Research & Development

Use Cases

Time Sensitive Networking

About The Customer

Artcraft Management is a property management company based in Glen Allen, Virginia. Established in 1993, the company has been buying and renovating multifamily buildings. They now own and manage a diverse portfolio of properties, from senior housing, community associations and high-end luxury, to affordable and other residential units. The bulk of their portfolio is in Virginia. Since 2014, they’ve grown from 2,000 units to over 6,000 units and they are continuing their rapid pace of growth. Alethea Parker, who joined the company in 1998, has been the President since 2011.

The Challenge

Artcraft Management, a property management company established in 1993, has been experiencing rapid growth since 2014, expanding from 2,000 units to over 6,000 units. The company manages a diverse portfolio of properties, including senior housing, community associations, high-end luxury, affordable and other residential units, primarily in Virginia. However, with their previous software solution, Yardi, they felt like just another customer and not prioritized. They had to pay for every additional service or feature, which was not conducive to their rapid growth. They were also struggling with inefficiencies in their workflows, having to manage multiple calendars and schedules on Google Drive, and their staff had to remember multiple passwords and logins.

The Solution

Artcraft Management switched to AppFolio Property Manager Plus in 2011. The transition to AppFolio was smooth and they felt prioritized and important. AppFolio's pace of innovation was a key factor in their decision to switch. The software allows them to work on behalf of their owners and help them grow along with them. AppFolio's Performance Insights Dashboard provides them with better insight into their business, enabling them to generate cash-flow reports in seconds. The workflow process with AppFolio has been great for their back-office teams and property managers, allowing them to phase out all the calendars and schedules that they keep in Google Drive. The software also allows their team to log in to one software to do their job, making their day easier and freeing up their time to provide great service to their residents.

Operational Impact

Switching to AppFolio Property Manager Plus has brought about significant operational improvements for Artcraft Management. The software has streamlined their workflow process, making it easier for their back-office teams and property managers to do their jobs. It has also eliminated the need for multiple passwords or logins, making their day easier and freeing up their time to provide great service to their residents. The company has also been able to fully phase out all the calendars and schedules that they keep in Google Drive. Furthermore, the service they’ve received with AppFolio is light years away from what they had experienced before. They feel like they’ve grown with AppFolio and that the team serves them quickly and with great service.

Quantitative Benefit

Artcraft Management has added over 4,000 units since switching to AppFolio Property Manager Plus.
The company has been able to scale their business and add units without adding too much headcount, running an efficient operation.
AppFolio's Performance Insights Dashboard allows them to generate cash-flow reports in seconds.