Amplifier Turns up the Volume with Manhattan Associates
Company Size
11-200
Region
- America
Country
- United States
Product
- Manhattan SCALE
Tech Stack
- Warehouse Management System (WMS)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Consumer Goods
- E-Commerce
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Supply Chain Visibility
- Warehouse Automation
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Amplifier is a company based in Austin, Texas, that supports leading Internet-native successes such as Despair Inc., The Onion, Rooster Teeth Productions, Penny Arcade, Homestar Runner, and LOLCats. The company helps content creators connect directly with their fans by building secure online stores, warehousing inventory, and shipping orders. Amplifier also offers an integrated print-on-demand engine that allows clients to offer customizable merchandise like calendars, cards, and posters. The company's mission is to enhance the order fulfillment experience, boosting the signal of their clients without adding noise about themselves.
The Challenge
Amplifier wanted better visibility, scale, and extensibility from its inventory and order fulfillment processes. When Amplifier first launched its business in 2001, it relied on a traditional catalog order fulfillment software package to manage the distribution of client inventory. However, the software couldn't keep pace as the company grew. Importing order data could take an entire day, and the physical order fulfillment capabilities were maxed out. Amplifier's operations were constrained, and they needed a solution that could handle more than 10,000 shipments in a single day.
The Solution
Amplifier needed to integrate supply chain processes to manage rapid growth and began searching for a solution that would help identify areas of opportunity and revenue growth, improve operations, and deliver a higher level of service to its clients. After evaluating approximately 20 companies and narrowing it down to five, Amplifier selected Manhattan SCALE to update its warehouse technology system. The phased-in approach during the implementation process allowed Manhattan's team to easily integrate Amplifier's current processes with the solution's capabilities. The solution was flexible, responsive, and adaptable to the ever-changing environment of the Internet.
Operational Impact
Quantitative Benefit
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