Conversica > Case Studies > AI-Driven Sales Boost for Extreme Networks

AI-Driven Sales Boost for Extreme Networks

Applicable Industries

Oil & Gas

Applicable Functions

Sales & Marketing

Use Cases

Onsite Human Safety Management
Time Sensitive Networking

About The Customer

Extreme Networks is a global company that provides software-driven networking solutions. As the official Wi-Fi provider of the National Football League, the company has over 20,000 customers in more than 80 countries. Extreme Networks is committed to delivering stronger connections with customers, partners, and employees. The company invests heavily in marketing activities such as tradeshows, webinars, and other events to generate sales leads. However, the challenge of following up with every single lead was limiting the return on these marketing investments.

The Challenge

Extreme Networks, a leading provider of software-driven networking solutions, faced a significant challenge in fully leveraging their marketing investments. Despite generating a large number of sales leads through tradeshows, webinars, and other events, the company struggled to systematically follow up with each lead. This was due to the sheer volume of leads and the lack of resources to engage with each one individually. The inability to effectively follow up on these leads meant that potential sales opportunities were being missed, and the return on marketing investments was not as high as it could be. The challenge was to find a way to engage with every single lead, nurture their interest, and convert them into sales opportunities.

The Solution

To address this challenge, Extreme Networks turned to Conversica's AI Sales Assistant. This AI-based software is capable of engaging potential customers in natural, two-way human conversations, nurturing them until they either express interest or opt-out. The AI assistant, named Tanya Smith, was able to reach out to every single lead, regardless of the volume, and engage with them over any required timespan. This solution was infinitely scalable, always persistent and polite, and never had a bad day or got sick. It allowed the sales team to focus on selling and closing deals instead of chasing down leads. Tanya's first assignment was to re-engage Extreme Networks' current customers, particularly through the company's trade-in, trade-up program. She was also tasked with quickly engaging prospective customers, ensuring that no lead was left behind, regardless of the region or availability of Sales Development Representatives.

Operational Impact

The implementation of Conversica's AI Sales Assistant brought significant operational benefits to Extreme Networks. The AI assistant, Tanya, was able to engage with every single lead, ensuring that no potential sales opportunity was missed. This resulted in a higher lead engagement rate and more sales opportunities. Furthermore, the AI assistant allowed the sales team to focus on selling and closing deals, rather than spending time chasing down leads. This improved the efficiency of the sales process and allowed the team to better utilize their skills and expertise. The AI assistant also created a better experience for the sales team, who appreciated the support provided by Tanya. Overall, the use of AI in sales lead engagement and follow-up brought about a transformation in the way Extreme Networks approached its sales process.

Quantitative Benefit