A Global Web Publishing Solution
Company Size
1,000+
Region
- America
- Asia
- Europe
Country
- Austria
- Canada
- Hong Kong
- Netherlands
- Switzerland
- United Kingdom
- United States
Product
- Lionbridge Web Publishing Solution
- Lionbridge SEO Consultancy Services
Tech Stack
- Content Management Systems (CMS)
- SEO Tools
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Digital Expertise
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
- System Integration
About The Customer
The customer is a global retailer that serves millions of customers every day with exceptional products and thousands of retail stores. They publish content in a variety of languages on a daily basis — both on their public-facing website and internal channels. These communications need to be available quickly to keep customers and internal partners informed about the company’s latest offerings. The customer trusts Lionbridge to deliver timely publishing on its internal and external websites and provide SEO consultancy services to optimize their web presence. The customer and Lionbridge have been partners in publishing for almost 10 years.
The Challenge
The customer required a global partner to manage their publishing on their homepage and internal channels, staying in line with local market requirements and delivering quick turnaround times. The customer needed content publishing services for its United States, Canada, Hong Kong, Netherlands, Switzerland, Austria, and United Kingdom markets.
The Solution
Lionbridge designed a custom web publishing solution to manage and support the customer’s publishing and translation needs. Lionbridge publishes content for the customer’s public-facing website, menus, and mobile apps. Lionbridge also publishes and translates content from the customer’s internal channels into French for Canadian channels. Lionbridge’s 22-hour, 5 day a week model allows the team to handle any request from the customer at a moment’s notice. With specialists in Mumbai, Jinan, Costa Rica, and Dublin, Lionbridge’s global presence ensures all requests can be addressed in a timely manner. Lionbridge also provides SEO consultancy services for the customer, assisting with the creation of metadata and keyword research and driving web traffic to the customer’s homepage. By working to optimize the customer’s web presence, Lionbridge is able to ensure customers have a positive experience on the customer’s website and are able to find the information they need.
Operational Impact
Quantitative Benefit
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