Adidas was set to launch their new 'Team Mode' footwear pack and needed a marketing strategy that would resonate with their target audience, the 'Creators'. The 'Creators' are a group of individuals who are confident in their creativity and are not afraid to face challenges in the game and in life. The challenge was to create a campaign that would not only highlight the new product but also inspire and empower the 'Creators'. The campaign needed to evolve from previous ones like 'Never Follow', and place the 'Creators' at the heart of the campaign, encouraging them to confront any challenges they face with the creativity that Adidas boots can help them unlock.

Adidas, a global leader in the sports industry, was looking for a unique and impactful way to leverage the FIFA World Cup event to promote their brand and extend their 'Creativity is the answer' proposition. The challenge was to create a marketing strategy that would not only capture the attention of millions of football fans worldwide but also inspire and bring people together. The timing was crucial as the campaign was to be launched a day before France, a team sponsored by Adidas, secured its place in the final of the FIFA World Cup. The campaign needed to be poignant, relevant, and powerful enough to own the internet on the day of publishing.

Adidas, a leading sports brand, was looking to leverage the 2018 World Cup to enhance its brand visibility and engagement. The challenge was to create a compelling content strategy that would resonate with the global audience and extend Adidas' proposition, 'Creativity is the answer'. The brand aimed to demonstrate that creativity can inspire others, bring people together, and elevate individuals from humble beginnings to the world stage. The challenge also involved owning the internet on the day of publishing, which required a unique and engaging approach to content creation and distribution.

The challenge faced by Adidas was to create a buzz and demand for their new product, the Nemeziz football boot, which was specifically designed for the best players. The company wanted to target a niche market of top-tier football players and enthusiasts, but the challenge was how to effectively reach and engage this specific audience. The traditional advertising methods were not sufficient to create the desired impact and Adidas needed a unique and innovative approach to promote the Nemeziz football boot. The company wanted to leverage the influence of popular football influencers but the task was to get them interested and involved in the campaign.

Adidas, in partnership with Iris, faced a significant challenge in launching their new range of outdoor apparel, TERREX, into a rapidly growing and congested outdoor market. The market was saturated with various products, brands, and sports, making it overwhelming for consumers who were expected to invest heavily in these individual pieces. The TERREX range was focused on a layering system, including Base Layer, Mid Layer, Insulation, and Outer Layer. However, the primary challenge was that consumers did not understand the concept of layering and its versatility. The target audience for this range was 18-35 year olds and anyone with a love for the outdoors.

The year 2021 was the deadliest year for teenagers in London, with the number of homicides reaching its highest levels since 2008. Out of 30 teenagers, 27 were stabbed to death. This alarming situation was exacerbated by the closure of 750 youth centers over the last decade, leading to 4,500 youth workers losing their jobs. As a prominent and influential entity in the community, Arsenal FC felt the need to address this escalating issue. The challenge was to find a proactive and impactful way to address the rising knife crime and youth violence in London.

Adidas, a soccer-first sports brand, faced a significant challenge in the run-up to the World Cup 2022. The company aimed to make Weston McKennie, Gio Reyna, and Jesus Ferreira the most recognized athletes in the US Men's National Team (USMNT). However, in North America, Adidas' competitors were leading partners of the USMNT and several of their athletes. The challenge was to reach fans where they frequent most, which is social media, and extend the reach even further to inspire local communities. The goal was not only to increase the visibility of the athletes but also to engage new fans and the next generation.

Adidas, a global leader in sports apparel, has been a strategic and creative partner with Arsenal FC since 2002. As part of their ongoing partnership, Adidas was tasked with launching Arsenal's 2021/22 third jersey. The challenge was to create a campaign that would resonate with Arsenal's youthful audience and demonstrate the unique sense of belonging that comes with being an Arsenal fan. The campaign needed to tap into the powerful belief that Arsenal fans have in their club, regardless of the ups and downs on the pitch. This belief is a key part of the Arsenal fan identity, and the campaign needed to reflect this.

adidas and ESPN wanted to celebrate their shared history in a unique and engaging way that would appeal to both young and old fans. They aimed to launch the adidas Top Ten Hi ESPN 1979, a limited-edition sneaker that was a collaboration between ESPN SportCenter’s Top Ten and adidas’ Top Ten basketball shoe. The challenge was to create a marketing strategy that would not only drive awareness but also create a memorable unboxing experience for the customers. The strategy needed to be disruptive and innovative, capturing the essence of the two brands' shared history and the 1979-inspired design of the shoe.

Adidas, a global leader in sports apparel, faced a unique challenge during the COVID-19 pandemic. As the world grappled with the crisis, many brands were delivering monotonous messages of overcoming adversity. Adidas, in partnership with Iris, its lead global strategic and creative agency, saw an opportunity to deliver a more optimistic, motivational message. The challenge was to create excitement for the return of sport, emphasizing its role in bringing hope and joy. The goal was to stand out from the crowd and resonate with the global audience, while also driving brand engagement and revenue.

Ahead of the 2019/20 season, Adidas was faced with the challenge of launching their new Arsenal FC home and away jerseys to mark the start of a partnership between Adidas and Arsenal FC. The launch was significant as it marked Arsenal’s return to Adidas after a 25-year hiatus. The challenge was to create a marketing strategy that would not only promote the new jerseys but also celebrate the partnership and the return of Arsenal to Adidas. The strategy needed to resonate with Arsenal players and fans from around the world, and also pay homage to North London, the home of diversity, community, and Arsenal Football Club.

Adidas, a globally recognized sports brand, was set to launch its new SS20 women's collection at the start of 2020. The challenge was to introduce this versatile collection that merges performance and streetwear in a way that resonates with the evolving definition of sport among women. The brand wanted to encourage women to see themselves as athletes, regardless of the type of physical activity they engage in, be it yoga, skiing, meditation, dancing, or parkour. The campaign needed to be bold and integrated, challenging women to define what sport means to them. The challenge also involved creating a marketing strategy that would effectively utilize retail, digital, online, and social platforms.

Adidas was faced with the challenge of launching their new 'hardwired' football boots in a market that is saturated with sports products. The company wanted to create a unique and disruptive global campaign that would not only promote the new product but also challenge creators to test the limits of their imagination. The campaign, dubbed 'The Deal', aimed to separate the creators from everyone else in the football world. The challenge was to effectively communicate this message and engage the target audience in a way that would drive product sales and brand recognition.

The 2018 FIFA World Cup presented a significant opportunity for adidas, a leading sports brand, to make a substantial impact in the global market. However, the challenge was to stand out amidst the noise of numerous other brands vying for attention during one of the world's most-watched sporting events. The conventional approach of creating a celebrity-studded campaign was not enough to differentiate adidas from its competitors. The brand needed a unique, compelling strategy that would not only capture the attention of millions of viewers worldwide but also 'own the internet' on the day of publishing, overshadowing any mention of rival brands.

Alight, a new spinoff from a formerly well-known brand, faced the challenge of making a significant awareness push as their brand started to debut globally. The company was particularly focused on making an impact at industry conferences in Chicago, Las Vegas, and Barcelona. The key to their concept was their new brand promise, 'Reimagining the way people and organizations thrive.' The challenge was to bring this concept to life in a way that would resonate with their target audience and differentiate them from larger, more established competitors.

Aon, a leading global professional services firm, was faced with the challenge of translating their partnership with Workday into a memorable and participative client experience. The target audience was largely professional B2B clients, which meant that the experience needed to be a balance of form and function. It couldn't be all about flash and excitement; it needed to incorporate relevant messaging. The challenge was to create an engaging vehicle that would not only attract the attention of the clients but also effectively communicate the value proposition of Aon's services.

Barclays, a multinational investment bank and financial services company, was seeking to align its core purpose of being 'opportunity makers for people' with its sponsorship strategy. The commercial strategy team at Iris, a global creative innovation network, identified a gap in the bank's current sponsorship strategy. They saw an opportunity to support Barclays' purpose while helping women's football gain recognition and support on par with men's football. The challenge was to convince senior stakeholders at Barclays to sponsor women's football and to effectively deliver the strategy, PR, and social content for the first title sponsorship of the FA WSL, Europe's first professional women's football league.

Barclays, a multinational investment bank and financial services company, has been a long-standing sponsor of football, with a 20-year history of supporting the sport. The challenge was to celebrate this milestone and highlight Barclays' ongoing commitment to football, including its title sponsorship of the Barclays Premier League and the Barclays FA Women’s Super League, as well as its involvement in grassroots initiatives nationwide. The campaign needed to not only reflect on the past two decades but also look forward to the future of Barclays' association with football.

The Barclays FA Women’s Super League was faced with the challenge of inspiring the next generation of girls to participate in football. The insight that young girls’ opportunities to play football were limited was a significant issue. The goal was to highlight the commitment Barclays and The FA have made to make football accessible to all girls in schools by 2024. This included Barclays’ support of the FA Girls’ Football Schools Partnerships. The challenge was not only to increase the participation of girls in football but also to inspire them to become the next icons, heroes, and legends in football.

Barclays, a multinational investment bank and financial services company, was faced with the challenge of aligning its core purpose of being 'opportunity makers for people' with its sponsorship strategy. The commercial strategy team at Iris, a global creative innovation network, identified a gap in the recognition and support for women's football compared to men's. They saw this as an opportunity for Barclays to support its purpose while helping women's football gain equal recognition. The challenge was to convince senior stakeholders at Barclays to sponsor women's football and to develop a strategy, PR, and social content for the first title sponsorship of the FA WSL, Europe's first professional women's football league.

Bentley's program at Monterey Car Week is a significant event in their calendar year, providing an opportunity to foster a close relationship with invited customers, media, and potential clients while promoting their core vehicles. The challenge was to create an intimate and immersive experience that would not only engage the attendees but also effectively showcase Bentley's luxury vehicles. The event was to be held at a prime property located next to the Pebble Beach Lodge, a hub of Car Week activity. The property was to be transformed into the 'Home of Bentley', a premier experiential and hospitality space for VIP guests, customers, and media. The challenge also included producing two standout evening events that would leave a lasting impression on the attendees.

Bentley, a renowned luxury car manufacturer, was facing a challenge in connecting with a younger and more diverse audience of high-net worth individuals in the US. The brand's customer base traditionally skewed towards an older male demographic. Bentley was also looking for ways to demonstrate the high levels of personalisation it offers, allowing customers to co-create a Bentley that is uniquely theirs. The challenge was to find an authentic way to reach this new audience and showcase Bentley's customization capabilities.

The challenge was to connect Itubaína, a popular Brazilian soft drink, with the Justice League, a well-known superhero franchise, and extend the reach beyond the typical geek audience or movie fans. The goal was to tap into the universal childhood dream of becoming a superhero. The campaign was to be executed over three months and was to include a product launch, films and content for digital media, a BTL activation, a partnership with Omelete channel, and coverage of CCXP, a major pop culture event in Brazil.

Jamie's Italian, a popular restaurant chain, was keen on fostering loyalty among its customer base. However, they wanted to avoid the traditional route of launching and managing another points-based reward program. The challenge was to devise a unique and effective loyalty strategy that would not only retain customers but also promote advocacy and brand love for the restaurant chain. The restaurant was in need of a commercial strategy that would be different from the norm, yet effective in achieving its objectives.

Jeep, a globally recognized automobile brand, was celebrating a significant milestone - its 75th anniversary. The brand wanted to create a unique advertising campaign that would break away from the usual clichés associated with the automobile industry. The challenge was to create a campaign that would not only celebrate the brand's history but also acknowledge the role of its global community of fans, followers, and drivers in shaping the brand. The campaign needed to be engaging, innovative, and capable of generating immediate and significant responses from Jeep's global audience.

Johnnie Walker, a globally recognized whisky brand, was looking for innovative ways to make its sponsorship of the Vodafone Mercedes McLaren Formula 1 team more engaging and meaningful to its consumers. The brand wanted to create a campaign that not only promoted its association with the glamour of the racing circuit but also conveyed a strong social message. The challenge was to design a campaign that would seamlessly blend the brand's association with the Formula 1 team and its commitment to responsible drinking.

Johnnie Walker, the world's leading scotch brand, was facing a challenge in Indonesia. Despite strong sales, a brand-tracking study by Diageo revealed that the brand was failing to resonate with the new generation of whisky drinkers in the country. The international brand purpose of 'Personal Progress' was not translating effectively to the local consumer base. The primary challenge was to find a way to make this brand purpose meaningful and appealing to the Indonesian market.

Johnnie Walker, a globally recognized whisky brand, faced the challenge of leveraging its new status as the official whisky of F1, one of the world's most glamorous sports. The brand aimed to build on its purpose of personal progression and create a global campaign that would drive commercial return. The challenge was to effectively utilize this association to reach a wider audience and increase brand visibility. The campaign was initially launched in the UK, and the brand needed a unique and engaging way to attract consumers and make the most out of this sponsorship opportunity.

KFC, with its Colonel's Club loyalty scheme, was looking for a unique way to provide real value to its members beyond just points. The upcoming wedding of Prince Harry and Meghan Markle presented an opportunity to engage with their loyal customers in a unique and memorable way. The challenge was to create a campaign that would not only celebrate the royal wedding but also promote the KFC brand and increase customer engagement and loyalty.

KFC, with its Colonel's Club loyalty scheme, was looking for a unique way to provide real value to its members, beyond just points. The upcoming wedding of Prince Harry and Meghan Markle presented an opportunity to engage with their loyal customers in a unique and memorable way. The challenge was to create a campaign that would not only celebrate the royal wedding but also promote the KFC brand and increase customer engagement and loyalty.