The challenge was to effectively communicate sustainability aspects to customers and the value chain. This is crucial for raising awareness and initiating change, as well as bringing people together to discuss findings and create solutions. The goal was to create a communication tool that incorporates realistic qualitative agricultural and sustainability metrics in an engaging, entertaining, and educational way.

Cenovus Energy, a Canadian oil company, was facing the challenge of collecting, aggregating, and reporting emissions and energy consumption data across more than 1,000 facilities spread across a vast geographic area. The process was complex and difficult due to the use of numerous spreadsheets and systems to compile emissions data and reports. It was an onerous and labor-intensive process, involving collection and aggregation of data from multiple sources for a very large number of facilities. Much of the data would require additional pre-calculation or other conditioning to be suitable for emissions calculation and compliance report compilation. Cenovus envisioned a single, automated integrated enterprise-wide solution to manage air environmental reporting.

Tikkurila, a paint manufacturing company, has been providing consumers and professionals with user-friendly, sustainable paint solutions for over 150 years. The company prides itself on product safety and quality, which are among the cornerstones of its operations. Tikkurila's product labeling must meet customer needs and expectations as well as regulatory requirements. The company works hard to systematically determine the health, safety, and environmental impact of the raw materials used in its paints. Product teams must develop material safety data sheets (SDS) and labels in up to 15 languages as it markets more than 2,000 products. However, Tikkurila’s facilities across 11 countries used different methods to create safety data sheets and labels, including outsourcing for translation. They realized that they needed a more efficient way to create their SDSs if they were going to continue to grow.