Goldman Equipment LLC, a Louisiana-based John Deere dealer, was looking for a way to differentiate itself from its competitors in the precision farm management services industry. The company wanted to offer its customers an intelligent automated farm management solution that would complement its integrated solutions team. The challenge was to find a platform that could handle a variety of tasks, including AB Lines, setup files, financials, and weather, which farmers use every day. The company also wanted to eliminate expensive software that saw limited use throughout the season.