Stream > 实例探究 > 通过 Stream 的应用内聊天改善租赁市场体验

通过 Stream 的应用内聊天改善租赁市场体验

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技术
  • 网络与连接 - 5G
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 建筑物
  • 水泥
适用功能
  • 采购
用例
  • 楼宇自动化与控制
  • 实时定位系统 (RTLS)
服务
  • 系统集成
关于客户
Zumper 是一个成立于 2012 年的双向租赁市场。它的目标是让公寓租赁变得更容易、更快捷、更人性化。 Zumper 帮助三分之一的美国人找到下一个居住地,并满足各种房东的需求,从大型物业管理公司到出租闲置卧室的个人。
挑战
在集成 Stream 的应用内聊天之前,Zumper 的通信流程是通过电子邮件进行的,导致租户和房东都感到困惑。租房者必须通过电子邮件分享敏感信息,而房东则难以管理多个线索并协调旅行。
解决方案
Zumper 选择使用 Stream 的默认 UI 套件集成适用于 iOS、Android 和 Web 的 Stream Chat API。这使他们能够为所有与住房相关的沟通创建一个集中场所,从而改善租户和房东的租赁体验。 Chat 还为 Zumper 提供了有价值的数据分析,以迭代其产品的有效性。
运营影响
  • The integration of Stream Chat API has positioned Zumper for continued growth and has given the platform an advantage over similarly sized competitors. The in-app chat functionality has significantly improved the rental experience for both renters and landlords by providing a centralized platform for all housing-related communication. It has also enabled Zumper to understand user behavior and interaction patterns better, allowing for continuous product improvement. Preliminary user feedback has been positive, with landlords appreciating the convenience of having all interactions with potential tenants in one place. The team plans to add more features to further enhance the chat experience in the future.
数量效益
  • Zumper helps 90 million users find rentals annually, which translates to millions of sent messages and leads.
  • Zumper is experiencing double-digit year-over-year growth.
  • Zumper is now one of the only two-sided rental marketplaces with in-app messaging functionality.

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