Zumba Fitness Uses New Relic to Ensure Superior Online Customer Experience
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- New Relic
- Amazon AWS
- CloudWatch
技术栈
- PHP
- MySQL
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 基础设施即服务 (IaaS) - 云计算
适用行业
- 医疗保健和医院
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 预测性维护
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Founded in 2001, Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Based in Hallandale, Florida, Zumba is one of the largest branded fitness programs in the world – reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. The Zumba fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, Zumbawear® fitness apparel, footwear for both men and women, and video games — all offered via Zumba’s global online stores.
挑战
Zumba Fitness, a global lifestyle brand that fuses fitness, entertainment, and culture into an exhilarating dance-party workout, has been experiencing rapid global growth with more than 50% of its 2011 growth coming from outside the United States. Zumba’s online stores are available on every continent and in more than 80 countries around the globe. With self-imposed performance objectives, the Zumba team is keenly aware that superior performance is essential for ensuring exceptional online service for both its B2C and B2B customers. Rapid growth has presented app performance challenges to the Zumba team, particularly in getting a clear picture of end user performance in various locations around the globe. The team had been using a combination of homegrown and open source tools, which required working across multiple environments – a cumbersome and time-consuming process. Additionally, mobile access created its own performance challenges. Zumba was finding it increasingly difficult to stay ahead of performance issues, let alone preventing them.
解决方案
When New Relic announced its PHP agent, the Zumba team was convinced it was the tool they needed. Installation was easy and New Relic’s consolidated view of performance across the stack improved team productivity while allowing them to decommission several of their old performance monitoring tools. New Relic rapidly became the core component of Zumba’s performance monitoring strategy. As Douglas Jarquin, Zumba Technical Operations Manager says, “New Relic manages every application that Zumba uses to do business on a day-to-day basis. The App Server Overview page is hugely important to me. It gives me a summary of all the metrics I need to know about every minute – average response time, CPU across my 32 productions servers, my Apdex score. Understanding the correlation between average response time and browser load time is critical to understanding the overall end user experience. So is monitoring and measuring throughput. New Relic delivers insight across all three of these dimensions in a single integrated performance monitoring tool.”
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