Xandr Uses Anodot for Real Time Monitoring of Its Massive Scale Marketplace
公司规模
1,000+
地区
- America
国家
- United States
产品
- Anodot
技术栈
- Slack
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
用例
- 预测性维护
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Xandr Inc. is the advertising innovator at the intersection of digital and TV. Xandr’s combined assets – including trusted partnerships, powerful data-enabled technology and automation, and identity solutions – power one of the world’s largest marketplaces for premium advertising. The company is headquartered in New York City with offices around the world. Xandr’s massive marketplace sits in the center of a global digital business ecosystem. Originally part of AT&T and Warner Media, Xander has access to all the brands, content, and direct-to-consumer relationships afforded by that affiliation. As Xandr becomes part of Microsoft through acquisition, the possibilities for reaching even more consumers, publishers, and marketers open up.
挑战
Xandr’s marketplace operates at a scale and complexity that are hard to fathom. The company serves multiple billions of ads every single day, handles 45 million transactions per second, and processes more than 175 terabytes of data. Xandr’s platforms make a lot of complex business decisions to reach the right customers for the marketers. When glitches occur and blank ads are served, all parties lose money. This has to be detected and resolved quickly before losses mount. The extensive nature of Xandr’s partnerships meant that issues could take a week or more to detect and resolve. Xandr’s infrastructure includes thousands of servers and hundreds of applications across its global data centers. The company used a variety of disparate tools to monitor the performance of the infrastructure itself as well as the delivery of the ads.
解决方案
Anodot ingests all of Xandr’s data feeds in near real time, learns the patterns and seasonality of individual metrics, correlates issues, and directs analysts right to the root cause. Xandr and its clients can respond quickly – normally in less than a day – to prevent small issues from having big business impacts. Xandr has its Anodot results integrated through Slack to automatically notify people like engineers, account managers, code managers, and solutions consultants. This helps get issues resolved faster by the people with the knowledge, skills, and customer relationships to get to the underlying cause.
运营影响
数量效益
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