世界橄榄球联盟与 Domo 携手推动橄榄球运动的未来
公司规模
11-200
地区
- Europe
国家
- Ireland
产品
- Domo
技术栈
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
世界橄榄球联合会是负责监督橄榄球运动的国际联合会。世界橄榄球联合会位于爱尔兰都柏林，与 128 个国家成员联合会合作举办锦标赛和冠军赛，改善球员福利，让这项运动更容易普及。该组织拥有 120 名员工，年收入达 2 亿美元。橄榄球运动在全球拥有超过 5 亿球迷和数百万运动员。随着这项运动重返奥运会、橄榄球世界杯观众人数创纪录以及女子橄榄球和七人制橄榄球越来越受欢迎，这项运动的受欢迎程度一直在增长。
挑战
负责监督橄榄球运动的国际联合会世界橄榄球联合会通过数十个系统收集来自世界各地的数据。从门票销售到比赛统计数据，再到电视收视率和社交媒体参与度分析，所有数据都被纳入 Domo，以帮助工作人员了解其粉丝群并发现新的增长机会。面对日益增长的更好地管理数据以改进报告的需求，世界橄榄球联合会评估了多种商业智能解决方案。世界橄榄球联合会每年通过企业赞助获得数百万美元的收入。反过来，它将几乎所有这些资金重新分配给更广泛的橄榄球社区，以提供国家联盟发展这项运动所需的收入。
解决方案
世界橄榄球联合会利用 Domo 来利用数据，从而为其球员、利益相关者和赞助商创造价值。Domo 帮助世界橄榄球联合会仔细跟踪这项运动的方方面面，以便为赞助商以及它所服务的国家联盟提供最大的价值。借助 Domo Everywhere，世界橄榄球联合会可以即时与每个赞助商分享比赛出席率、广播收视率、网站流量和社交媒体提及等数据，以便他们展示产生了多少参与度。个性化数据权限确保赞助商只能看到与他们相关的数据，从而节省了世界橄榄球联合会创建和发送个性化报告的时间。除了提高赞助商价值外，世界橄榄球联合会还使用数据来改进比赛本身。收集和分析比赛统计数据以了解比赛流程，以帮助通知规则变更，从而消除不必要的时间中断。
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