2014 年温布尔登网球公开赛：让球迷对每一次击球都有新的认识
公司规模
1,000+
地区
- Europe
国家
- United Kingdom
产品
- IBM DB2
- IBM InfoSphere
- IBM Integration Bus
- IBM SmartCloud Orchestrator
- IBM SPSS Modeler
技术栈
- IBM Power Systems servers
- IBM SoftLayer
- IBM System Storage
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
- 基础设施即服务 (IaaS) - 云计算
- 基础设施即服务 (IaaS) - 云存储服务
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 数据科学服务
- 系统集成
关于客户
温布尔登网球锦标赛是每年在伦敦西南部举行的大满贯网球锦标赛的正式名称，全球数百万球迷都简称其为温布尔登网球公开赛。该项赛事由全英草地网球俱乐部 (AELTC) 主办，是全球最受瞩目的体育赛事之一，自 1877 年成立以来一直是一项文化和体育机构。该项赛事以其丰富的传统而闻名，被认为是四大满贯网球锦标赛中最具盛名的赛事。全英草地网球俱乐部致力于保护该项赛事的丰富传统，确保其每年都能继续创造历史。2014 年，该项赛事与全球最大的体育赛事之一 FIFA 世界杯同期举行，在全球体育媒体充斥着足球报道的情况下，吸引和留住球迷的注意力是一项挑战。
挑战
温布尔登网球锦标赛是四大满贯网球锦标赛中历史最悠久的，可以说是最负盛名的。其组织者全英草地网球俱乐部 (AELTC) 认为，庆祝和保护这项赛事丰富遗产的最佳方式是确保它每年都继续创造历史。2014 年，温布尔登网球锦标赛与另一项世界最大体育赛事 FIFA 世界杯同时举行。由于全球大部分体育媒体都充斥着足球报道，全英草地网球俱乐部意识到赢得和留住球迷注意力是一项挑战。全英草地网球俱乐部商务总监 Mick Desmond 评论道：“关键是要吸引球迷，让他们随时随地都能以前所未有的方式观看比赛。我们不仅希望为有幸在温布尔登度过一天的人们提供最佳体验，还希望为数百万通过电视或在线观看比赛的观众复制这种难忘的氛围。
解决方案
IBM 提供的解决方案结合了云、分析、移动和社交技术，确保温布尔登的数字平台获得更多访问量、获得更多页面浏览量，并让粉丝在线时间比以往更长。该解决方案涉及对每场比赛的每一次击球进行实时分析，这在大型网球锦标赛中尚属首次。这是通过结合来自多个来源的数据实现的，包括球员和球的跟踪数据以及网球专家统计团队的观察。IBM 还增强了其 SlamTracker 实时得分和统计系统，使用八年的历史比赛数据和 4100 万个单独的数据点来改进其对“比赛关键”的预测。该解决方案还利用社交媒体分析帮助温布尔登的数字团队调整对锦标赛的报道，重点关注最能激发球迷兴趣的热门话题。锦标赛的数字平台和社交指挥中心 (SCC) 由 IBM 云技术提供支持，可以灵活扩展以满足温布尔登网球公开赛两周期间数百万用户的需求，也可以再次缩小规模，直到明年的锦标赛需要这些资源为止。
运营影响
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