揭示 DIY 的情感价值：Wickes Stories 活动的成功
适用行业
- 建筑物
适用功能
- 销售与市场营销
关于客户
Wickes 的目标受众是对家居装修项目感兴趣并希望专业完成他们的工作的日常消费者。他们重视 DIY 的情感方面，并希望为他们所爱和居住的人改善他们的家园。
挑战
Wickes 希望展示 DIY 家居装修项目背后的真正动机，并将自己定位为日常消费者的首选品牌。
解决方案
威克斯发起了“威克斯故事”活动，旨在突出家居装修项目的情感价值。他们邀请人们分享他们的 DIY 故事，就有机会赢得优惠券并成为活动中的明星。该活动通过多种渠道开展，包括电视、社交媒体、视频点播、广播和媒体。
运营影响
数量效益
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