Why one agency adds Form Tracking to all their clientʼs accounts
公司规模
11-200
地区
- America
国家
- United States
产品
- CallRail Call Tracking
- CallRail Form Tracking
技术栈
- Google Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 资产跟踪
服务
- 数据科学服务
关于客户
Street Digital Media is a real estate digital marketing agency and production studio owned by Donald Kleckner. The agency helps multifamily property managers throughout the U.S. attract prospective renters who are looking to move into an apartment building through digital advertising. The properties they work with can range from 200 to 500 units, with properties costing around $500M+, depending on asset type: garden style, mid-rise, or high-rise complexes. Many of Street Digital's clients come from Asset Management backgrounds. They understand how to run the operations of a 400 meter high rise, but may not know CPC from PPC.
挑战
Street Digital Media, a real estate digital marketing agency, faced the challenge of proving return on investment to its clients. The agency helps multifamily property managers throughout the U.S. attract prospective renters through digital advertising. However, the agency needed to bridge the gap between its paid advertising campaigns, lead tracking, and reporting to provide comprehensive insights into the ROI of its marketing efforts. The agency's clients, many of whom come from Asset Management backgrounds, needed to understand how the campaigns were generating calls and closing deals. The attribution model for the multifamily industry is based on first contact attribution, and before Form Tracking, Street Digital wasn't getting credit for leads that clicked through search or ad campaigns.
解决方案
Street Digital Media decided to combine CallRail Call Tracking and Form Tracking to make reporting and tracking as comprehensive and seamless as possible. The integration of these tools allowed the agency to follow phone and website form leads for each client, integrating with the property websites for the communities they work with. Form Tracking helped Street Digital properly attribute the credit to their campaigns and other campaigns they may or may not be running themselves. By integrating Google Analytics and CallRail data, they gained multi-touch attribution, allowing them to combine offline and online analytics and capture a prospect's entire journey. With CallRail and Google Analytics integration, Street Digital could attribute credit back to the property website.
运营影响
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