Google Cloud Platform > 实例探究 > Werkspot Leverages Looker to Improve Home Services

Werkspot Leverages Looker to Improve Home Services

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公司规模
1,000+
地区
  • Europe
国家
  • Italy
  • Netherlands
产品
  • Looker
  • Amazon Redshift
  • Snowplow
  • Stitch
  • Talend
技术栈
  • MySQL
  • Google Sheets
  • Mandrill
  • Google Analytics
  • Salesforce CRM
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
技术
  • 分析与建模 - 数据即服务
  • 分析与建模 - 实时分析
  • 基础设施即服务 (IaaS) - 云计算
适用行业
  • 消费品
  • Professional Service
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 需求计划与预测
  • 库存管理
  • 供应链可见性(SCV)
服务
  • 数据科学服务
  • 系统集成
关于客户
Founded in The Netherlands in 2005, Werkspot is an online marketplace for individuals to find and connect with trusted service professionals for home improvement, renovation, maintenance, and repair. As of 2018, Werkspot serves over 12,000 service professionals in the Netherlands and Italy, with homeowners posting over 2 million jobs. Werkspot’s mission is to be the easiest and most reliable way to arrange home services. The company achieves this through marketplace management – maintaining a balance of supply and demand. Demand is represented by the number of jobs consumers are posting, and the service professionals that can carry out these jobs constitute the supply. Keeping these two numbers in harmony is a key factor in Werkspot’s success as a business – it helps ensure both homeowners’ and service professionals’ needs are met, and therefore, increases the likelihood of them coming back (and referring others) to the platform.
挑战
Werkspot, an online marketplace for home improvement services, faced the challenge of balancing supply and demand. With over 12,000 service professionals and two million jobs posted on its platform, analyzing data from various sources became a daunting task. The company's BI team was overwhelmed with pulling reports, building dashboards, and handling ad-hoc requests, leading to a two-week turnaround time for business users to get the insights they needed. Werkspot needed a data analytics and visualization tool to streamline this process and provide real-time, actionable insights to its employees. The company also wanted to avoid hiring additional analysts and instead focus on more valuable data engineer and data scientist roles.
解决方案
Werkspot turned to Looker, a unified Platform for Data, to deliver actionable insights to every employee at the point of decision. More than half of Werkspot’s employees across various departments now use Looker every day to get real-time insights from their data. This has helped the company to make informed decisions about which advertising campaigns to ramp up or down and which job postings to improve. Werkspot also set up a data warehouse to get a better overview across its business. They worked with the Looker team to set up a Redshift instance and create a reusable, scalable model for tracking their consumer insights metrics using LookML. By setting up its consumer insights report in a Looker dashboard, decision makers at Werkspot could find their own answers to all of the follow-up questions they had due to the drill-down nature and interactivity of the platform.
运营影响
  • Faster time to action: From two weeks to 20 minutes. Today, over half of the employees at Werkspot across marketing, sales, support, product, and the management team use Looker to make decisions about the business. And they have gone from waiting up to two weeks, to having the data they need at their fingertips to help them do their jobs better.
  • More insights, without more analysts: Looker has helped Werkspot increase the amount of insights it gets into its business, without needing to hire more analysts. Instead, they’ve been able to put this headcount towards more valuable roles such as data engineers and data scientists.
数量效益
  • Looker saved Werkspot from having to hire five additional analysts.
  • Reduced turnaround time for business users to get insights from two weeks to 20 minutes.

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