Webata 与 Domo 合作提供顶级洞察
公司规模
11-200
地区
- America
国家
- United States
产品
- Domo Everywhere
技术栈
- Data Analytics
- Real-time Reporting
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
Webata 是一家利用数十个数据源帮助品牌追踪其哪些产品可在线购买、其供应链如何分销产品以及其产品是否在搜索中显示的公司。该公司为通过 Walmart.com（美国顶级电子商务平台之一）销售的品牌提供优化数字货架性能、产品展示、营销、宣传材料等所需的数据和见解。Webata 的客户包括全球一些最大的消费品品牌，这意味着他们可以在 Walmart.com 上销售数千种产品。
挑战
Webata 是一家为通过 Walmart.com 销售的品牌提供数据和见解以优化数字货架性能、产品展示、营销、宣传材料等的公司，该公司面临着与客户共享实时数据的挑战。该公司需要为客户提供做出数据驱动决策的能力，以改善其沃尔玛电子商务业务。挑战在于创建包含最新数据的报告和仪表板，让客户无需等待或具备技术知识即可自助获取见解。
解决方案
Webata 使用 Domo Everywhere 提供品牌在沃尔玛电子商务平台上的体验的描述性和规范性见解。描述性方面有助于量化品牌的货架份额，而规范性方面则允许确定内容创建、关键字包含或关键字竞价的改进对其货架份额的影响。品牌经理可以轻松查看他们的产品在全国和商店层面的销售情况，产品是送货上门还是在商店取货，以及店内库存是否跟上在线取货需求。另一个仪表板显示了产品如何利用关键字在搜索结果中排名，与同类别的其他产品相比，此外还显示了付费营销活动对销售的影响。然后，客户可以使用这些数据对从关键字定位和出价大小到产品页面优化等所有方面做出明智的决策。
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