WDR 媒体集团：为复杂的数字媒体工作流程提供支持
公司规模
Large Corporate
地区
- Europe
国家
- Germany
产品
- IBM® Aspera® Orchestrator
- IBM® Aspera® faspex™
- IBM® Aspera® Console
技术栈
- IBM Archive and Essence Manager (AREMA)
- Aspera’s FASP® technology
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用功能
- 离散制造
- 产品研发
用例
- 资产跟踪
- 过程控制与优化
服务
- 系统集成
- 软件设计与工程服务
关于客户
WDR 媒体集团 (WDRmg) 是一家总部位于德国的企业，提供媒体服务，包括广播、电视和在线节目营销和广告，此外还提供数字化、数字存档和其他技术服务。WDRmg 是科隆西德广播公司 (WDR) 的商业子公司。作为媒体内容的创新服务提供商，它通过所有分销渠道和平台提供高质量 WDR 节目和其他合作伙伴供应的 360 度营销和销售。除了其核心业务（广告时间营销）外，其多样化的服务组合还涵盖整个数字增值链：WDRmg 数字化和存档媒体内容，建立基础设施以进一步进行商业开发，并最终负责营销和销售。
挑战
WDR 媒体集团 (WDRmg) 是德国最大的综合媒体服务提供商之一，需要一种高效的方式来管理其复杂的工作流程，以处理来自多种文件格式的内容，以实现内容数字化、存档和交付，以及营销和广告服务。作为德国公共广播机构 WDR 的媒体部门，WDRmg 还将 WDR 40 多年的广播历史中的历史节目（通常源自过时的格式）数字化，以准备提供流媒体服务。WDRmg 寻求一种高性能传输和自动化解决方案，可以快速管理大量处理工作流程，同时保持高水平的安全性、可靠性和易用性。
解决方案
WDRmg 选择了 Aspera 的基于 Web 的自动化平台 Aspera Orchestrator，以简化复杂的工作流程，并帮助确保整个流程中每个处理步骤的准确性。通过将 Aspera Orchestrator 置于其工作流管理系统的中心，WDRmg 能够将一系列现有子系统与高效、可预测的文件处理和交付管道集成在一起，从而完全控制和透明地完成流程。WDRmg 通过高速 Aspera 传输快速安全地从客户那里获取材料，完成处理并转码为所需格式，然后将结果内容分发到各种在线流媒体服务。作为这种集成的端到端工作流程的一部分，已完成的项目将由多格式媒体管理和存档应用程序 IBM Archive and Essence Manager (AREMA) 自动存档。Aspera faspex 的加入为 WDRmg 用户提供了一种直观、高性能的解决方案，可在整个公司范围内协作、共享和交付大型文件。此外，Aspera Console 还通过实时通知、记录和报告功能在整个流程链中提供完全的透明度和问责制。
运营影响
数量效益
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