Wärtsilä Powers Global Sales Agility with Data-Driven Sales Enablement
公司规模
Large Corporate
地区
- Europe
国家
- Finland
产品
- MindTickle Sales Enablement Platform
技术栈
- Analytics
- CRM System
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 海洋与航运
适用功能
- 销售与市场营销
服务
- 系统集成
关于客户
Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. The company has operations in over 200 locations around the world. Founded in 1834, Wärtsilä has been in business for over 180 years. The company is headquartered in Helsinki, Finland. Wärtsilä provides and services smart technologies and equipment for the energy and marine industries. The company's operations span more than 80 countries around the world.
挑战
Wärtsilä, a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets, was facing a communication bottleneck due to its global operations. The company's sales cycles could run up to five years, and the rapid changes in the marine and energy sectors due to factors like climate change and regulatory requirements made it crucial for the sales teams to stay updated. However, the company's traditional learning management system (LMS) was unable to deliver mobile, instant accessibility, which was necessary for the sales teams to keep up with the industry changes.
解决方案
Wärtsilä implemented the analytics-driven sales enablement platform from MindTickle. The platform allowed the company to build a weekly cadence to reinforce product knowledge, reduce the need for costly in-person training, develop a value-selling approach, and build a feedback culture. The roll-out of the platform was completed in less than three weeks. The sales enablement platform helped Wärtsilä reps to learn how to use a value-selling approach. MindTickle also helped reps understand how to use the company’s value proposition tool and how to do digital marketing via the CRM system.
运营影响
数量效益
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