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Iris > 实例探究 > 推动进步：沃尔沃卡车亚洲 360° 数字内容营销活动

推动进步：沃尔沃卡车亚洲 360° 数字内容营销活动

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关于客户
沃尔沃卡车
挑战
将新款沃尔沃FH卡车引入亚洲并展示沃尔沃卡车在社会中的作用
解决方案
创建了名为“亚洲 360° - 进步的视角”的互动数字内容营销活动，以 360° 全景照片和视频为特色，讲述亚洲之旅
运营影响
  • The 'Asia 360º – Perspectives of Progress' campaign was a significant success for Volvo Trucks. It not only introduced the new Volvo FH truck to the Asian market but also engaged users with the brand and its values. The interactive and immersive nature of the campaign offered a unique user experience, which resulted in high engagement rates. The campaign also successfully showcased Volvo Trucks' role in society and aligned with their brand promise of 'Driving Progress'. The Facebook contest further increased user engagement and added an element of excitement to the campaign. Overall, the campaign was a testament to the power of innovative digital content marketing.
数量效益
  • The campaign generated a PR value of S$580K.
  • The videos included in the campaign received 880K views in just 10 weeks.
  • The campaign website received 253K page views in 10 weeks.

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