通过按需服务可视化商业和社区的转型
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 全球定位系统
适用行业
- 城市与自治市
- 运输
适用功能
- 物流运输
- 采购
用例
- 最后一英里交付
- 智慧城市运营
关于客户
Postmates 的客户多种多样，从忙碌的父母、老年人到行动不便的人。该公司覆盖了美国 1/3 的家庭，这是大量的位置数据。客户的偏好全年、每周以及在一个城市内都会发生变化。例如，他们在夏天比冬天更健康，他们的数据可以揭示流感何时爆发，以及冰咖啡季节何时即将开始。他们还观察客户的需求在一周内如何变化。例如，百吉饼的配送量中有 30% 发生在周日，而且纽约市的分布更为均匀。
挑战
美国按需配送领域的领导者 Postmates 面临的挑战是如何有效地将消费者与商家联系起来，并在几分钟内将任何商家的货物送到顾客家门口。该公司必须处理位置数据的复杂性，因为位置具有分量和意义。该公司必须了解客户的偏好在一年中、每周以及同一城市内不断变化。他们还必须应对在美国和墨西哥 300 个城市运送各种物品的挑战，从家具到深夜药品和尿布。
解决方案
Postmates 开发了一种解决方案，使任何人都可以点击手机上的按钮，并在几分钟内将任何商家的任何物品送货上门。他们相信这样的理念：他们的城市、城镇和社区就是他们的仓库。该公司能够全天候在 300 个城市和墨西哥运送超过 1.75 亿件商品。他们还在多个城市开发了电动自行车和踏板车项目，以及机器人部门，以提高食品和包裹的运输效率。他们还利用位置数据和需求模式来帮助较大的合作伙伴规划如何以及在何处开设新商店并渗透新市场。
运营影响
数量效益
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